GECs
Big Ganga Sets up Safe Changing Rooms for Women During Chhath Puja
MUMBAI: Riding on the success of multiple initiatives, ZEE Entertainment Enterprise Limited’s No. 1 Bhojpuri Channel, Big Ganga introduces a much-needed social initiative – ‘Ek Kadam Swabhiman Ki Aor’ on the occasion of one of the most popular festivals of the region, Chhath Puja. Under the initiative, Big Ganga has installed changing room across Patna Ghat for the women for the duration of the festivities in the region.
During Chhath Puja women perform ‘Aarag’ in a pond or a river and change their apparels post the ritual. Since, the celebration takes place near the Ganga ghats, there are no basic changing facilities available for women. Understanding the predicament women face year-on-year, the channel has stepped forward to install a changing rooms near the ghats to make it a smooth experience for women devotees and their families.
Commenting on the initiative, spokesperson from Big Ganga said, “Chhath Puja is one of the most celebrated festivals in the region with people turning up in millions. With this initiative we aim to provide a clean and a secure space to women devotees so they and their families can focus on performing the ritual as opposed to worrying about the awkwardness post the Chhath Puja. Big Ganga has always been at the forefront of spearheading initiatives that strongly resonate with the masses and truly serve the people in the region.”
BIG Ganga’s ‘Ek Kadam Swabhiman Ki Aor’ initiative is an extension of its core values to continually deliver a quality experience to its audience both through riveting/ entertaining offerings and enthralling on-ground activities.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
