News Broadcasting
Bhaiyaji Kahin travels to Karnataka for elections
New Delhi, 30 th April 2018: The Karnataka elections are being viewed as an electoral battle ahead of the General Elections in 2019. The state is witnessing intense and pitched battles between political parties in their bid to win the elections. In order to capture the true flavor of these critical elections, News18 India, has lined up special episodes of its popular show – Bhaiyaji Kahin from ground zero in Karnataka.
Bhaiyaji Kahin will travel to various cities in Karnataka and will give common citizens an opportunity to voice their concerns, grievances, opinions and expectations from the upcoming Election. From local issues such as basic infrastructure and amenities in cities to larger issues concerning the state such as the Lingayat debate and rising farmer suicides, Bhaiyaji Kahin will aim to capture on-ground sentiments of the voters.
Travelling through key constituencies in the state, the anchor of the show will not only gauge the mood of the aam janta but will also determine their levels of satisfaction with the current government and their expectations from the future one. The show will provide common voters a chance to directly engage with local leaders prior to casting their vote.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
