Music and Youth
BBC Worldwide’s Kaisi Yeh Yaariyaan breaks through for MTV!
MUMBAI: BBC Worldwide’s “Kaisi Yeh Yaariyaan”(KY2), airing on MTV has caused a stir this week by winning in its slot and ranking highest within the youth genre with a TVT of 180, on some days overtaking other current leading youth fiction TV shows.
In spite of being on air for less than three months, KY2 has rapidly climbed the ratings chart and is also wowing online viewers. The episodes uploaded on Youtube have more than 80k views, with some of them crossing 1 lakh views and counting. The comments & likes posted by fans has resulted in a lot of chatter on the show’s social media and networking sites-Youtube, Facebook, Twitter, Instagram, Blogs etc.
The characters portrayed by the star cast on KY2 resonate soundly with Indian youth today – they are contemporary and instantly relatable. Parth Samthaan & Niti Taylor in particular, who are portraying the characters of Manik & Nandini, are being addressed as ‘Manan'( Manik-Nandini) on social media forums. They are amongst the youngest actors to have reached the top 50 television celebrities on the India Forum website.
Myleeta Aga, SVP & General Manager India and Content Head Asia said, “Following the success of “Yeh Hai Aashiqui” on Bindass, we are delighted with the response KY2 has received. Over the years we have produced impactful and entertaining youth-centric shows, while maintaining a balance between local influence and the high quality international production qualities that BBC Worldwide brings to the table.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
