News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers – Best Branded Content and Best Media Strategy at the Emvies 2018
MUMBAI: BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018 for ‘I Can You Can’ for ‘Best Branded Content and Best Media Strategy’.
BBC Studios India partnered with Mindshare to produce this Six-part series for Nicotex (Cipla Health Ltd), in which contestants take the challenge to trek to the base of Mt Everest in pairs and attempt to quit smoking and conquer something even greater-the mountain within. While one in the pair is an active smoker, the other is a non-smoker or someone who had recently quit. This BBC Studios India production was hosted by Actor/Athlete Milind Soman. ‘I Can, You Can’ was broadcast on National Geographic and simulcast online on viu.com.
The EMVIES Awards recognizes, honors and awards measurable and significant contributions in the field of media and communications. The ceremony was held on the 5th of October 2018.
I Can You Can has also won the Blue Elephant at Kyoorius Creative Awards in the ‘Best Use of Branded Content’ category earlier this year.
Speaking about the award, Ms. Soniya Kulkarni, Creative and Business Head, Productions at BBC Studios commented, “After being honoured with a Blue Elephant at Kyoorius Creative Awards, it is amazing to have won Two Silvers at EMVIES 2018 for ‘I Can You Can’ for Best Branded Content and Best Media Strategy. I am very proud that with the support of our partners this content struck such great balance of storytelling and brand values. I look forward to working with them and our fantastic team to produce more high quality, award-winning work.”
Devendra Deshpande, Head Content+ Mindshare South Asia added, “Quitting cigarettes might be the hardest thing to do in life, but at least you will have one. With I Can You Can we wanted to highlight the ill-effects of smoking and motivate smokers to quit smoking. Receiving the Blue Elephant and now winning Two Silvers at EMVIES 2018 for ‘I Can You Can’ for Best Branded Content and Best Media Strategy marks the tremendous success of our endeavor, and I would like to thank our partners for the brilliant work they have done. We look forward to collaborating with them once again and creating a far-reaching impact through many more such projects.”
BBC Studios India is well known for not just creating award-winning shows and formats like Aaj Ki Raat Hai Zindagi and Jhalak Dikhla Jaa, it has also created award winning branded content for various brands like Asian Paints, Mitsubishi and Vodafone. Their branded content series Har Ghar Kuch Kehta Hai for Asian Paints received an Asian Television Award in the ‘Best Talk Show’ category and a Planet Earth II promo created for Mitsubishi Electric won a Gold at the PromaxBDA Asia Awards for ‘Best Sponsor/Brand Integration spot’.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
