Factual
BBC StoryWorks expands into India
MUMBAI: BBC StoryWorks, the global content marketing team within BBC Global News Ltd, has expanded into India with staff now based in the country for the first time as part of wider growth across the Asia Pacific region.
The in-house creative agency, which produces content-led marketing campaigns on BBC.com and BBC World News, brings together the boldness and innovative qualities of a creative studio with the agility and responsiveness of the newsroom.
Based in New Delhi, Ankita Bakshi, has been appointed as Creative Solutions Producer to deliver content for brands that appeals to the BBC’s premium audience. Bakshi will be working directly alongside Regional Sales Director Vishal Bhatnagar in building out the BBC StoryWorks capabilities in India, capitalising on the advertiser demand for content-led partnerships.
This support was previously provided to Indian brands by the BBC StoryWorks team in Singapore. The expansion is in response to increased demand and a desire to provide local clients not only with access to better local insights but also to the international experience and knowledge of the BBC StoryWorks team globally. Hiring expertise on the ground provides all of these things as well as in-market servicing and the flexibility for quick turnaround.
Global Head of BBC StoryWorks, Richard Pattinson, says:
“This is a great move for BBC StoryWorks and it will really strengthen our position in the region to be able to service clients on the ground in India. The world class quality of our content combined with our valuable audiences (English and local languages) are of attraction to select Indian advertisers and with an increased demand for branded content from Indian based clients for national and international campaigns, we needed to have an asset in market to meet client and agency needs. BBC StoryWorks has seen a steady growth since its launch in 2015 and this hire is part of a large expansion across Asia Pacific this year, including more senior hires in Singapore and increasing staff in India and China, with further markets to follow. BBC StoryWorks is playing a contributing role in more than 65% of advertising sales revenue in the Asia Pacific region, a sharp increase on last year.”
Creative Solutions Producer for BBC StoryWorks in India, Ankita Bakshi, says:
“I’m delighted to be joining the BBC StoryWorks team in New Delhi. India is an exciting and rapidly growing market and I look forward to offering our local clients a more personal and bespoke service, building on our insights to enable them to maximise the impact of the campaigns we deliver.”
Factual
National Geographic launches ‘Postcards from Hong Kong’ with Ridhi Dogra
New series explores the city’s hidden gems and vibrant contrasts, premiering 28 March.
MUMBAI: Ridhi Dogra just sent a postcard from Hong Kong that’s worth framing because when a bustling metropolis reveals its quiet trails and timeless traditions, even the skyline takes a back seat. National Geographic has unveiled Postcards from Hong Kong, a refreshing travel series hosted and curated by actor Ridhi Dogra. Produced by National Geographic Creative Works in collaboration with the Hong Kong Tourism Board, the show offers an intimate, Indian traveller’s perspective on one of Asia’s most iconic cities, moving beyond its glittering harbour and skyscrapers to uncover serene beaches, scenic hiking trails and deep cultural traditions.
Across three visually rich episodes, Ridhi journeys through contrasting sides of Hong Kong. The first episode takes her on a quieter path of self-discovery to places like Sai Kung, Big Wave Bay, Dragon’s Back, Tai O, Ngong Ping, Po Lin Monastery and the Tian Tan Buddha. The second episode dives into the city’s energetic side, from the bustling streets of Causeway Bay to Happy Valley Racecourse, Michelin-starred spots and luxury shopping at Landmark.
Ridhi Dogra said, “Being part of Postcards from Hong Kong with Nat Geo was a deeply enriching experience. What I love about this journey is that it goes beyond the obvious; it’s not just about the skyline or the speed of the city but about the stories that live in its quieter corners.”
A National Geographic India spokesperson added, “With Postcards from Hong Kong, we set out to go beyond the familiar and explore the city through a more intimate, human lens.”
Hong Kong Tourism Board director of South Asia Puneet Kumar noted, “Postcards from Hong Kong is a reflection of meaningful storytelling that brings the city to life in an immersive way. It beautifully captures the diversity and spirit that define Hong Kong.”
Blending travel, culture and personal storytelling, the series celebrates Hong Kong as a city of contrasts where modern life meets tradition and every corner holds a story waiting to be discovered. It premieres on 28 March at 8 pm on the National Geographic Channel and will also stream on JioHotstar.
In a world of hurried travel reels, Postcards from Hong Kong slows things down just enough to let viewers truly see the city not just its lights, but its layers, proving that the best souvenirs are the stories you bring home.
