Kids
Bandbudh aur Budbak helps catapult Discovery Kids ratings by 112%
Discovery Kids’ new show Bandbudh aur Budbak has helped in propelling the TV ratings of the channel to a historic high in the country. Discovery Kids garnered 17,479 GTVTs* for week 7 as per BARC (Age group 2-14, India Urban) more than double the average 8229 GTVTs* garnered by the channel in the preceding 3 weeks. The reach for Discovery Kids has grown from 8.5 Million to 10 Million, while TSV has almost doubled from 28 minutes to 52 minutes*.
Speaking on the occasion, Discovery Communications India, Head – Discovery Kids, Uttam Pal Singh said, “Our insight that everyone loves naughty kids is proving to be correct with the success of Bandbudh aur Budbak. In just 5 days, this show has helped us in delivering historic high GTVTs– the number will go up further once full 7 days of Bandbudh aur Budbak data is captured next week. We hope that love for the characters grows further in the coming weeks. This success has given us a good platform to launch Little Singham in April later this year.”
Bandbudh aur Budbak follows the fun school life adventures of two best friends, Badrinath and Buddhadeb who often land in trouble because of their antics but luck always seem to be on their side and they manage to escape scot-free.
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
