Music and Youth
B4U Kadak in the HSM market & B4U Bhojpuri in the regional market both leading in their respective genres
MUMBAI: B4U Network, the global leader in Bollywood entertainment, added two new channels to its bouquet of offerings in the month of May 2019 – B4U Bhojpuri and B4U Kadak. While B4U Bhojpuri is a Bhojpuri movie channel, B4U Kadak is a premium channel in the Hindi Movie genre.
And going by the latest viewership figures of BARC, both the newly launched channels have created a big impact in their respective genres, ranking among the top players in the very first week of their release.
Launched on 15th May 2019, B4U Bhojpuri arrived with a unique offering of 2 WTP’s (World Television Premieres) every week along with a mix of music and devotional content in multiple time bands for the regional language audiences in the UP, Bihar & Jharkhand market. The programming struck a chord with the core Bhojpuri audience as the channel generated remarkable figures of 57 million impressions in Bihar/Jharkhand market (U+R) on NCCS 2+ Yrsin week 25, 2019 of BARC.
B4U Bhojpuri is all set for further growth as the content is going to get richer in the coming months. With its premium packaging, special festive programming during cultural events like Chatt, Navratri, Diwali & Holi, devotional content and unmatched library, including Dinesh Lal starrer Nirhua Hindustani 2, B4U Bhojpuri will capture the hearts and minds of Bhojpuri audience like never before.
The other newly launched channel, B4U Kadak, went on air on 31st May as a premium offering in the Hindi Movie genre. The channel arrived with an incredible promise of 101 WTP’s (World Television Premieres) with a mix of cherry picked Bollywood films and South Indian movies dubbed in Hindi. B4U Kadak’s library boasts of a number of award winning and critically acclaimed films, along with Original South Indian films which were successfully remade in Bollywood.
With such an impressive array of films, B4U Kadak was lapped up by the audience right after its launch, and the channel generated amazing figures of 427 million impressions in the HSM market (U+R) on NCCS 2+ Yrsin week 25, 2019 of BARC. With a number of incredible films making their WTP on B4U Kadak in the days ahead, the channel will climb up even higher on the ladder in the Hindi Movie genre.Along with B4U Movies, B4U Kadak will further expand the audience base of B4U among the Hindi movie lovers.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
