Music and Youth
B4U Kadak in the HSM market & B4U Bhojpuri in the regional market both leading in their respective genres
MUMBAI: B4U Network, the global leader in Bollywood entertainment, added two new channels to its bouquet of offerings in the month of May 2019 – B4U Bhojpuri and B4U Kadak. While B4U Bhojpuri is a Bhojpuri movie channel, B4U Kadak is a premium channel in the Hindi Movie genre.
And going by the latest viewership figures of BARC, both the newly launched channels have created a big impact in their respective genres, ranking among the top players in the very first week of their release.
Launched on 15th May 2019, B4U Bhojpuri arrived with a unique offering of 2 WTP’s (World Television Premieres) every week along with a mix of music and devotional content in multiple time bands for the regional language audiences in the UP, Bihar & Jharkhand market. The programming struck a chord with the core Bhojpuri audience as the channel generated remarkable figures of 57 million impressions in Bihar/Jharkhand market (U+R) on NCCS 2+ Yrsin week 25, 2019 of BARC.
B4U Bhojpuri is all set for further growth as the content is going to get richer in the coming months. With its premium packaging, special festive programming during cultural events like Chatt, Navratri, Diwali & Holi, devotional content and unmatched library, including Dinesh Lal starrer Nirhua Hindustani 2, B4U Bhojpuri will capture the hearts and minds of Bhojpuri audience like never before.
The other newly launched channel, B4U Kadak, went on air on 31st May as a premium offering in the Hindi Movie genre. The channel arrived with an incredible promise of 101 WTP’s (World Television Premieres) with a mix of cherry picked Bollywood films and South Indian movies dubbed in Hindi. B4U Kadak’s library boasts of a number of award winning and critically acclaimed films, along with Original South Indian films which were successfully remade in Bollywood.
With such an impressive array of films, B4U Kadak was lapped up by the audience right after its launch, and the channel generated amazing figures of 427 million impressions in the HSM market (U+R) on NCCS 2+ Yrsin week 25, 2019 of BARC. With a number of incredible films making their WTP on B4U Kadak in the days ahead, the channel will climb up even higher on the ladder in the Hindi Movie genre.Along with B4U Movies, B4U Kadak will further expand the audience base of B4U among the Hindi movie lovers.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
