Movie Channels
B4U Kadak celebrates a year full of Entertainment, Entertainment, Entertainment!
Hindi Movie Genre in the Television Space has seen an influx of South Indian movies dubbed in Hindi. With larger-than-life stories the south Indian industry has spurted to a new high in the past few years and played a major role in the content mix of all the top movie channels of the country as they have a positive power ratio over Hindi Movies and deliver better ROI.
B4U Television Network launched a new Hindi movie channel B4U Kadak on 1st June 2019. Heralding the performance of South Indian dubbed movies on television it formed an integral part of the content mix, grabbing the eyeballs of the viewers and claimed the No. 1 spot in the Hindi movie space within weeks of the launch. The channel bestowed their audiences with 101 World television premieres, most of them being, “Original blockbusters” and “Award Winning films”.
The vision of the channel was to ensure meaningful and mindful cinema viewing experience to the audience throughout the year and with premieres and fresh content library, B4U Kadak has been sampled by almost 500 Million Unique Viewers comprising of both Urban & Rural sections. Marking its 1st Anniversary today, B4U Kadak is showcasing entertaining Bollywood Movies featuring Shahid Kapoor, Sonu Sood, Priyanka Chopra, Ileana D’cruz etc. They also plan to go all out with the campaign ‘We Arrived, We Got The Love, We Got The Entertainment’ across multiple communication mediums.
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
