English Entertainment
AXN India will premiere the Golden Globe award winning show – The Handmaid’s Tale
MUMBAI: AXN India will bring the best drama show of 2017 – The Handmaid’s Tale, for its viewers from February 5, every Monday at 10:00 PM. Based on Margaret Atwood’s novel, the show emerged as a winner with contenders like Game of Thrones, Stranger Things, This is Us, amongst others.
The show is not available on any OTT platform and AXN will be the first to bring this much-awaited show to its Indian viewers. The show has already won 8 Emmy awards and 2 Golden Globe award, for Best TV Series in the Drama category and for Best Actress in a Drama Series for actress Elisabeth Moss. It also has a 99% approval rating on Rotten Tomatoes and an 8.6 rating on IMDB, making it a must watch show.
The dystopian series is a tale of tyranny, a taut thriller and a heart-wrenching drama, packed with incredible female performances. The show is set in a nightmare world called Gilead, where consensual sex is an illusion and gender a cruel hierarchy, where women are forbidden to hold jobs, own property or even read and who exist solely to conceive and bear children.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
