News Broadcasting
‘Awaaz Nicche’ A Path Breaking Campaign From Zee Business
MUMBAI: Having carved a distinct niche for itself in offering authentic content Zee Business, India’s first 24X7 Hindi business news channel and also a part of Zee Media Corporation Ltd, has launched a unique campaign Awaaz Nicche to further strengthen its leadership position. The multipronged campaign will reinforce the credibility of the No.1 Hindi business news channel and will be visible across platforms like print, outdoor, digital and social media.
‘Awaaz Nicche’ a unique campaign is aimed to bring forth the Zee Business belief that the uncompromising quality of content remains the bedrock of business journalism. Over the years, backed by strong professional talents including analysts and researchers the channel has managed to build a strong equity today and has been surging ahead to set bench mark in Indian business media.
Continuing to be a preferred business channel, it has a wide array of programs like Mandi Live, Share Bazaar Live, Big Story Big Debate etc. and have garnered accolades and awards from cross section of society. This unique concept have been marvelously conceptualized and executed in the ’Awaaz Nicche’ Campaign, to strengthen further the channel will also launch a new TVC to create a buzz in the industry.
Speaking on this occasion, Mr. Samir Ahluwalia, Editor, Zee Business, said “Zee Business is committed to provide viewers with various aspects of business news. As always, we have striven to stay focused and relevant. Zee Business content and intrigue coverage has always created stirs amongst viewers both in India and abroad, and the same has been appreciated by the viewers. Awaaz Nicche campaign has been created so that, we can motivate our viewers and has an edge over the competitors. We will keep on empowering our viewers with insightful and authentic business news”.
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
