News Broadcasting
‘Awaaz Nicche’ A Path Breaking Campaign From Zee Business
MUMBAI: Having carved a distinct niche for itself in offering authentic content Zee Business, India’s first 24X7 Hindi business news channel and also a part of Zee Media Corporation Ltd, has launched a unique campaign Awaaz Nicche to further strengthen its leadership position. The multipronged campaign will reinforce the credibility of the No.1 Hindi business news channel and will be visible across platforms like print, outdoor, digital and social media.
‘Awaaz Nicche’ a unique campaign is aimed to bring forth the Zee Business belief that the uncompromising quality of content remains the bedrock of business journalism. Over the years, backed by strong professional talents including analysts and researchers the channel has managed to build a strong equity today and has been surging ahead to set bench mark in Indian business media.
Continuing to be a preferred business channel, it has a wide array of programs like Mandi Live, Share Bazaar Live, Big Story Big Debate etc. and have garnered accolades and awards from cross section of society. This unique concept have been marvelously conceptualized and executed in the ’Awaaz Nicche’ Campaign, to strengthen further the channel will also launch a new TVC to create a buzz in the industry.
Speaking on this occasion, Mr. Samir Ahluwalia, Editor, Zee Business, said “Zee Business is committed to provide viewers with various aspects of business news. As always, we have striven to stay focused and relevant. Zee Business content and intrigue coverage has always created stirs amongst viewers both in India and abroad, and the same has been appreciated by the viewers. Awaaz Nicche campaign has been created so that, we can motivate our viewers and has an edge over the competitors. We will keep on empowering our viewers with insightful and authentic business news”.
News Broadcasting
Rising Bharat Summit 2026 spotlights India’s global ascent
PM Modi keynotes two-day event with ministers, diplomats and icons in New Delhi.
MUMBAI: India didn’t just host a summit, it threw a coming-out party for a nation ready to own the global stage. The News18 Rising Bharat Summit 2026, held on 27–28 February in New Delhi, emerged as a high-octane platform for ideas, vision and strategic dialogue, uniting national leadership, global policymakers, industry titans, defence strategists and cultural icons under the theme “Strength Within”.
Prime minister Narendra Modi set the tone with a keynote that framed India’s resurgence as a reclaiming of lost potential built over generations. “In previous industrial revolutions, India and the Global South were merely followers,” he said. “But in the era of Artificial Intelligence, India is a partner in decisions and shaping them.” He highlighted the country’s thriving AI startup ecosystem and the recent AI Impact Summit attended by over 100 nations.
Union minister Piyush Goyal (Commerce & Industry) stressed India’s readiness to scale exports and deepen manufacturing, while Ashwini Vaishnaw (Railways, I&B, Electronics & IT) positioned technology and infrastructure as twin engines of growth, especially in AI and digital trust. Jyotiraditya Scindia (Communications & North East Development) revealed India’s ambition to lead in 6G through the Bharat 6G Alliance and partnerships with over 30 countries.
Global voices added depth: former Singapore Foreign Minister George Yeo called India’s development “self-sustaining” and strategically vital; ex-UK Chief of Defence Staff General Sir Nick Carter asserted India deserves a seat at the great powers’ table; and former US Commerce Secretary Carlos M. Gutierrez joined ambassadors from Norway, Germany and Sweden in discussions on geopolitical realignment, sustainability and defence preparedness.
Other speakers included veteran investor Ramesh Damani, World Gold Council CEO David Tait, Vianai Systems founder Dr Vishal Sikka, DeepTech Bharat Foundation co-founder Shashi Shekhar Vempati, defence experts Rajesh Kumar Singh, Sunil Ambekar, Patrick McGee, Tom Cooper and Adrian Fontanellaz, plus cultural and sporting icons Kangana Ranaut, Saina Nehwal, PR Sreejesh, Mohammed Shami, Yuzvendra Chahal, Mithali Raj, Anil Kapoor and Yami Gautam.
The summit was supported by Jio Financial Services (Presenting Partner), Phonepe and DS Group (Co-Presenting Partners), Pernod Ricard India and Kia Seltos (Powered By & Driven By), state governments of Uttar Pradesh, Chhattisgarh and Uttarakhand (State Partners), and associate partners including NSE, M3M Foundation and Reliance Industries.
Broadcast live across News18 Network, CNBC-TV18 and CNBC Awaaz, the event reinforced India’s image as a confident democracy and emerging global power proving that when strength comes from within, the world can’t help but watch.








