Movie Channels
As gully boy paves its way to the Oscars, celebrate this moment of pride with &pictures premiere of ‘Gully Boy’ on 28th September
MUMBAI: Apna Time Aayega!’ This line created an emotion that spread like a wildfire in the entire nation. Giving wings to many youthful dreams, Gully Boy, an inspirational tale chronicles the journey of an underdog, who goes from an ordinary ‘gully boy’ to becoming an extraordinary rapper of India while fighting all the odds. Directed by Zoya Akhtar and produced by Ritesh Sidhwani and Farhan Akhtar, the film stars Ranveer Singh and Alia Bhatt in the lead along with Siddhant Chaturvedi, Kalki Koechlin, Vijay Raaz, Vijay Varma and Amruta Subhash in supporting roles. While the movie successfully ruled over the box office, now it is all set to charm the world with its enigmatic narrative as India’s official entry to the 92nd Academy awards a.k.a Oscars 2020 in the Best International Feature Film Category. Celebrate this moment of pride with &pictures – Naye India Ka Blockbuster Movie Channel as it premieres Gully Boy on Saturday, 28th September at 8 pm under the channel property ‘Saturday Premiere Nights’.
Gully Boy is a dedication to real life rappers Naezy and Divine and subtly highlights their journey of becoming the most loved rap-stars of India. The film gives voice to Mumbai’s unexplored rap culture, revealing in a beautiful narrative, real struggles of these artists. Through the infectious music and lyrics, the film brings to the fore, real life thoughts, emotions and the never die attitude of the youth of India. As a part of the movie promotion, &pictures has deviced a digital engagement activity called #ApniGullyKaGullyBoy, where fans will be sharing a rap/dance/dialogue video to a Gully boy track.
On the groundwork that went into making Gully Boy, director Zoya Akhtar says, “When Gully Boy was in its initial stage, none of us were sure of how the film would be received. Most people were not even aware of the rap scene in the country so we just hoped what had moved us would transmit to a bigger crowd. I have to thank Naezy and Divine for letting us into their lives and sharing their stories and process. We did our best to represent these talents and their distinctive voice. We are all extremely overwhelmed with the feedback Gully Boy has received. The news of it being the official entry for the Oscars has been very exciting.”
Siddhant Chaturvedi on playing the part of MC Sher, and on working with Ranveer Singh said, “I really believed in my character and I was completely aware of the kind of space I was in. To be a part of such a big project was absolutely earth-shattering for me. I felt blessed, lucky, and happy. I did not expect myself to come out of the cocoon in such a manner. When my dad saw the film, he was in tears. My family has already seen it multiple times and will watch it again when it premieres on &pictures. To have been given so much love and respect for the character I played, credits must, of course, go to Zoya Akhtar, but moreover, Ranveer Singh. He motivated me throughout. It was rather ironical that I play a mentor to his character Murad on-screen when in reality he was my MC Sher. He mentored and advised me throughout, even off-screen and to top it all off, my debut on the big screen got nominated as India's official entry to the Oscars, when I heard it, I was over the moon and no words can express the gratitude I feel for having been a part of such an amazing journey”
Set against the backdrop of Dharavi slums, Gully boy traces the life of Murad Ahmed (Ranveer Singh), a young lad who is passionate, ambitious, yet emotional and is mostly seen refraining from expressing his thoughts. If a dysfunctional family was not enough, Murad has his hysterical, short-fuse girlfriend and support system, Safeena (Alia Bhatt) to contend with. But, after coming across a local rapper MC Sher (Siddhant Chaturvedi), Murad develops an inclination towards rapping which becomes an outlet for him to express his feelings. He turns his happiness, grief, discomfort and disappointment into hard-hitting lyrics which makes him an overnight internet sensation. But due to family pressures, he is torn between his passion for rapping and his responsibility towards his family. Will Murad manage to rise above all the odds?
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
