Kids
An Indian IP For Kids: Brands Collaborating With Windmill Look To Create Meaningful, Interactive Conversations
MUMBAI: The 4th edition of Nickelodeon Windmill Festival, an initiative by Event Capital and Tribe Asia, will take place on 22nd – 23rd February 2020 at JioWorld Garden, BKC. Having grown into India’s largest children’s outdoor festival, Windmill has brought on board sponsors like Hershey’s, Kotak Mutal Funds, Soulfull, V-Nourish, Toppscholars, WOK, Sarda Farms, Laughing Cow, Enrich and Club Mahindra who are looking to create deeper brand connects with consumers.
The need of the hour today is to better understand children as consumers, and communicate with this segment in an impactful, integrated manner. Windmill as a platform is built as a fun, safe and interactive environment which attracts hundreds of parents and children year on year.
Commenting on the upcoming event, Janak Vora, CEO, Event Capital said “We are pleased to announce our sponsors for the 4th edition of Nickelodeon Windmill Festival. With the support of brands collaborating with us, we look forward to provide a better platform for them to engage with families in the best way possible. Our aim is to encourage families to step out and involve their kids to discover their inner passion and interact with various brands as well”.
Brands coming on board have chosen the platform as a less intrusive form of marketing, as it enables the brand to start a relationship with potential customers and strengthen the bond with existing customers effortlessly. As compared to in your face advertising, playing a pivotal role enhancing a kid’s experience builds a positive recall value which works wonders for a brand.
The collaborations have all come on board with a purpose in mind and are perfect brand fits to avoid mindless clutter.
Brands who have chosen to collaborate with Windmill have similar sentiments in mind.
Commenting on this, Rasika Prashant, CMO, Soulfull said,”Windmill Festival has been a tent pole partnership for Soulfull. We have been able to reach out to thousands of kids and mothers during the event and establish meaningful conversations with them. The event organization is very good and allows us to showcase brand Soulfull in an impactful manner."
Adding to this, Mrs.Kiran Agarwal, Founder, WOKA said, “Associating with WindMill is always special as they cater to children as we at WOKA feel the same. Connecting at a platform with which WindMill comes in the market is a great way to reach to children with different backgrounds, age and sensibilities. WOKA looks for opportunities such as these where we can showcase our association and connect with children through our value based animation films and yet exchange a bond of happiness with our young minds.”
Building a healthy ecosystem for effective play and learning, Windmill is dedicated to the best interests of kids.
WindMill will take place on 22nd and 23rd February 2020 at Jio Gardens, BKC and the tickets can be bought on: https://bit.ly/2R3lwEw
Kids
Mukta Arts and Green Gold ink MOU to animate iconic film IPs
Kalicharan, Karz, Hero, Karma, Ram Lakhan to spawn animated shows plus features.
MUMBAI: When classic hindi movie meets animation, the result is a fresh reel of nostalgia with a cartoon twist. Mukta Arts Ltd. and Green Gold Animation have signed a Memorandum of Understanding (MOU) to collaborate on animated shows and feature films drawn from Mukta Arts’ four-decade treasure trove of iconic IPs. The partnership taps Mukta’s SGM Animation Studio launched in 2025 as its dedicated animation and games arm and Green Gold’s proven track record in building scalable, homegrown franchises. Creative teams from both sides have already kicked off discussions, with the first project currently in development.
The slate will draw inspiration from landmark Mukta films including Kalicharan, Karz, Hero, Karma, Ram Lakhan, Khalnayak, Saudagar and Iqbal, plus character-led spin-offs from those universes. The aim is to reimagine these stories for today’s young, global audiences while preserving their emotional core.
Green Gold Animation (home of Chhota Bheem) founder and CEO Rajiv Chilaka said, “This partnership with SGM Studios allows us to apply our experience in building long-lasting animation IPs to a truly iconic film catalogue. Together, we aim to create animated worlds that are rooted in these legendary stories, yet designed to connect with today’s young, global audiences.”
Mukta Arts Ltd. filmmaker and founder Subhash Ghai added, “Mukta Arts has always believed in creating stories with lasting emotional value. Through animation, we are extending our IP into a new medium for the next generation.”
In an industry where timeless tales never go out of fashion, this collaboration promises to bring beloved characters back to life with a modern, animated glow proving that some stories are too good to stay in live-action. Stay tuned for the first animated frame to drop.
