News Broadcasting
American Swan- Online Global Fashion Brand
MUMBAI : AMERICAN SWAN – THE BRAND
American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic ‘Americana’ style with a quintessential European Fashion: its refinement, tailoring & sensibility.
American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites people to experience a blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing a dynamism that is born of a passion for setting trends.
www.americanswan.com
THE AMERICAN SWAN LIFESTYLE COMPANY
American Swan is a brand owned by The American Swan Lifestyle Company(TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.
We’re proud of our blue-blooded lineage: our promoters, Four Cross Media (FCM), a global digital conglomerate. This, in turn, is backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. Our aim: to build an enterprise that is different in spirit, form and culture.
THE AMERICAN SWAN COLLECTION- CONCEPT NOTE:
Rooted in Americana, the launch collection from “The American Swan Lifestyle Company” is an eclectic mix of lifestyle products spanning categories like men’s and women’s apparel, footwear, accessories, fashion jewellery beauty & fragrance and home. This collection of Smart Casuals & Casual Sportswear offers Aspirational, Glamorous yet restrained lifestyle for the core consumer group. Based on brand tenets of ASPIRATIONAL, ACCESSIBLE and AFFORDABLE, the product line has been designed to cater to an identified market gap of International designs and styling at affordable pricing.
Inspired by classic American Prep lifestyle, products have been designed in Europe and sourced out of the best in class manufacturing facilities globally. Benchmarked to the best each and every product in the collection has been carefully crafted out of most premium fabrications, superior tailoring, sophisticated washes, subtle details- prints, graphics and branding.
Taking inspirations from Americana, Navy, White and Red are prime colors of the collection with shades of sporty hues like nautical, forest green, yellow and green completing an interesting and trendy color story. Prints and graphics draw their inspirations from the stars and stripes of the “American Flag” bringing in elements of cool and classic casualness. Cutting edge packaging solutions developed in collaboration with International packaging and trimming agencies add to the entire consumer “touch and feel experience” of the product.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
