News Broadcasting
American Swan- Online Global Fashion Brand
MUMBAI : AMERICAN SWAN – THE BRAND
American Swan, a premium global online Fashion & Lifestyle brand, offers preppy fashion in a range of authentic smart Casuals to people who seek an Aspirational, Glamorous yet restrained lifestyle. The brand combines classic, iconic ‘Americana’ style with a quintessential European Fashion: its refinement, tailoring & sensibility.
American Swan, with its distinctive range of Men’s and Women’s apparel, accessories, footwear, beauty & fragrance and home products, invites people to experience a blue-blooded lifestyle. The styling is enduring, yet modern and chic, with an emphasis on sophistication, innovation and top quality. Simply put, American Swan delivers a distinctive connection between the old and new, epitomizing a dynamism that is born of a passion for setting trends.
www.americanswan.com
THE AMERICAN SWAN LIFESTYLE COMPANY
American Swan is a brand owned by The American Swan Lifestyle Company(TASLC), a dynamic fashion & apparel-led lifestyle company. American Swan is the first-ever global brand to offer such a large range of branded apparel & lifestyle products on an online platform, at the launch phase.
We’re proud of our blue-blooded lineage: our promoters, Four Cross Media (FCM), a global digital conglomerate. This, in turn, is backed by Astro All Asia Networks, Plc, one of the region’s leading media companies. Our aim: to build an enterprise that is different in spirit, form and culture.
THE AMERICAN SWAN COLLECTION- CONCEPT NOTE:
Rooted in Americana, the launch collection from “The American Swan Lifestyle Company” is an eclectic mix of lifestyle products spanning categories like men’s and women’s apparel, footwear, accessories, fashion jewellery beauty & fragrance and home. This collection of Smart Casuals & Casual Sportswear offers Aspirational, Glamorous yet restrained lifestyle for the core consumer group. Based on brand tenets of ASPIRATIONAL, ACCESSIBLE and AFFORDABLE, the product line has been designed to cater to an identified market gap of International designs and styling at affordable pricing.
Inspired by classic American Prep lifestyle, products have been designed in Europe and sourced out of the best in class manufacturing facilities globally. Benchmarked to the best each and every product in the collection has been carefully crafted out of most premium fabrications, superior tailoring, sophisticated washes, subtle details- prints, graphics and branding.
Taking inspirations from Americana, Navy, White and Red are prime colors of the collection with shades of sporty hues like nautical, forest green, yellow and green completing an interesting and trendy color story. Prints and graphics draw their inspirations from the stars and stripes of the “American Flag” bringing in elements of cool and classic casualness. Cutting edge packaging solutions developed in collaboration with International packaging and trimming agencies add to the entire consumer “touch and feel experience” of the product.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
