News Broadcasting
ABP Majha leads the YouTube chart on Counting Day
MUMBAI: India’s leading Marathi News Channel, ABP Majha, claimed a digital landmark today by attaining approx. 162K concurrent users on YouTube channel on 24th October, 2019, the counting day of State Assembly Elections.
Amidst the election frenzy, ABP Majha managed to surpass all its competitors such as News18 Lokmat and Zee 24 Taas.
ABP Majha is one of the most viewed Marathi channels, which reaches out to the entire region of Maharashtra. Kaul Marathi Manacha, ABP Majha’s flagship election property, gives a platform to the views and thoughts of a common man through innovative campaigns and drives across Maharashtra.
Keeping the dynamic digital landscape in mind, ABP has further expanded Majha into the digital sphere through its YouTube channel and is already leading in the segment. With real-time election updates, public issues, trends and results, the channel aims to ensure that the viewers don’t miss out any of the political happenings.
ABP News Network CEO Avinash Pandey said, “Our ever-increasing viewership-base is the foundation of our YouTube channel. These numbers are a true testament to the unmatched value offered by ABP Majha. Credibility and objectivity has always been the core of all our channels and we will continue to maintain the same in the future.”
News Broadcasting
India Today Group debuts AI anchor ‘Sutra’ at AI Impact Summit 2026
Sutra aims to simplify live policy debates using sovereign AI models
NEW DELHI: India Today Group has unveiled Sutra, an AI-driven news anchor designed to deliver real-time, contextual reporting, marking the group’s latest push to integrate artificial intelligence into mainstream journalism.
The AI anchor was introduced at the India AI Impact Summit 2026 in New Delhi and developed in collaboration with BharatGen, with the initiative showcased by the Ministry of Electronics and Information Technology.
India Today Group said Sutra is built to navigate complex policy discussions and fast-moving developments by synthesising information into concise, accessible insights, aimed at narrowing the gap between high-level debates and public understanding. The AI anchor was used to surface live takeaways from key sessions at the summit.
India Today Group chief AI officer Nilanjan Das, said the project was focused on clarity and accessibility without diluting editorial rigour. He added that working with BharatGen aligned the group’s AI ambitions with India’s broader push towards sovereign technology capabilities.
BharatGen CEO Rishi Bal, said the partnership reflected a shift from basic automation towards deeper contextual intelligence in media. He emphasised the importance of indigenous, multimodal AI models capable of understanding Indian languages, regional dialects and cultural nuance, particularly as AI-driven news formats gain traction.
The launch positions India Today Group among the first major Indian media houses to deploy an AI anchor backed by home-grown technology, underscoring a growing convergence between journalism, public policy and sovereign AI infrastructure.
