Movies
7th Advantage India Short Film Contest organized by Pocket Films, calls for entries
MUMBAI: Pocket Films has organized a short film contest, 7th Advantage India in association with River to River Florence Indian Film Festival, Italy. With a promise to be bigger and better like every year, 7th Advantage India Short Film contest is calling for entries from young budding film makers as well as professional filmmakers.
Organized with an aim to uplift the filmmakers and give them the ‘center stage’ in the film industry by recognizing their talent internationally, the contest has carved its name in the industry through its initiative taken for short filmmakers.
7th Advantage India organized by Pocket Films will render a lot of opportunities to filmmakers to show up their talent in filmmaking. It opens the doors for the 3 winning films to reach out to audiences and other festivals in Europe through screening at River to River and as promised 7th Advantage India is back this time to take the film makers a step closer to their dreams.
The 3 winning films will be broadcast on the show ‘Prime Talkies with Pocket Films’ on NDTV Prime, getting a national audience.
Further, Pocket Films is proud to present the first ever ‘India Chapter of the River To River, Florence Indian Film Festival’ in Mumbai in March 2015. All the winning films of the festival (not just Advantage India) will be screened at this event to be held at Blue Frog.
The film entries will be judged by esteemed jury members like Film maker, Nagesh Kukunoor, Director of River to River, Florence Indian Film Festival, Selvaggia Velo and Specializer in casting, film programming and Academic research, and Editor of Film India Worldwide ‘Uma Da Cunha.
According to Saameer Mody, Managing Director, Pocket films, “7th Advantage India is an initiative by Pocket films which is aimed to showcase the talent to respected professionals and veteran film directors from the industry. We aim to be at the forefront of these exciting, challenging and transformative times by giving alternate content and its creators the exposure and acclaim they deserve.”
By organizing such contests, especially in association with respected International Film Festivals, Pocket Films provides a fantastic platform for filmmakers to show case their talent not only domestically but worldwide.
River to River is the only festival in Italy that is totally devoted to films from and about India. This year will be its 14th edition, starting from 6 to 12 December in Florence and 13-14 December in Rome, under the direction of Selvaggia Velo and the Patronage of the Embassy of India.
Movies
Green Gold Animation creates CG character for Telugu film Rākāsā
Chhota Bheem studio expands into mainstream VFX with dialogue-free digital lead.
MUMBAI: Green Gold Animation, the house that gave India Chhota Bheem, is now stepping out of the kids’ zone and into the big screen with a rather silent but powerful performer. The Hyderabad-based studio’s VFX division has delivered a fully computer-generated character for the upcoming Telugu-language comedy-fantasy thriller Rākāsā, set for theatrical release on 3 April 2026. Directed by Manasa Sharma and produced by Niharika Konidela under Pink Elephant Pictures in collaboration with Zee Studios, the film marks a notable move for Green Gold into complex, character-driven work for mainstream cinema.
What makes the project stand out is its ambitious central character, a completely digital creation that does not speak a single line. Instead, the character relies entirely on animation, movement, facial expressions and body language to convey emotion and connect with audiences. This is a relatively unexplored approach in Telugu cinema at this scale.
Green Gold’s VFX team was involved from early pre-production through to final delivery, completing over 750 CG shots with a team of more than 100 artists. The work included detailed character animation, performance design and fluid simulations, all executed within tight timelines and practical budgets through strong planning and close collaboration.
Green Gold Animation founder & CEO Rajiv Chilaka said the project pushed the team to approach character creation differently. “Building a fully digital character where every emotion had to come through performance and detailing was very meaningful,” he noted.
Green Gold VFX supervisor and VFX creative director Murali Manohar Reddy added that the emotional depth had to be communicated entirely through visual performance. “This wasn’t about reinventing technology, but about using our tools and processes with precision to serve the story,” he said.
Producer Niharika Konidela praised the collaboration, saying the Green Gold VFX team understood the vision and brought strong detail and emotion to the character while working within practical constraints.
The film blends humour, action and mythological elements, following an NRI protagonist on a chaotic and magical adventure. It stars Sangeet Shobhan, Nayan Sarika, Vennela Kishore, Brahmaji and Ashish Vidyarthi, with music by Anudeep Dev.
For a studio best known for colourful kids’ animation, delivering a silent, emotionally expressive CG lead for a mainstream theatrical release is quite the plot twist. With Rākāsā, Green Gold Animation is quietly proving it can speak volumes even without dialogue.
