News Broadcasting
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show
MUMBAI: Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival – Sahitya AajTak . The three-day extravaganza will be held in the capital at the Indira Gandhi National Centre for the Arts from November 16-18, 2018.
A confluence of poetry, prose, music and drama, the festival is an initiative to highlight the importance of art & literature in today’s era. The fest brings together a diverse mix of India’s renowned personalities from writers, scholars, authors, musicians, actors, columnists, business leaders, poets and theatre artists on one platform to express their views openly and engage in a meaningful dialogue.
The mega festival will be a grand affair with attendance from many celebrities like singers Javed Ali, Malini Awasthi, legendary Wadali brothers, actor Annu Kapoor, writer Chetan Bhagat, poet Rahat Indori and many others. Actor and poet Piyush Mishra, screenwriter Prasoon Joshi and the renowned poet & writer Javed Akhtar will enthral the audience with the magic of their words. Actors Deepti Naval and Shekhar Suman will talk about theatre while journalist Sagarika Ghose and Governor of Goa Mridula Sinha will share his wisdom on politics.
This year the festival will have 100 sessions and close to 200 guests & speakers with an audience. The festival is a platform for celebrating the rich Indian culture with theatre, poem, Sufi music at the helm, giving a platform to budding writers/artists to articulate their thoughts. The festival will have sessions in which India’s top TV anchors will interact with guests from various fields like art, cinema, music, theatre, and politics.
This year Sahitya Aaj Tak will see a fusion of great ideas and witness a joyful synergy of literary artists hailing from different parts of the country. The past two editions have seen the festival transforming into a global phenomenon. The grand celebration of art and all that it stands for will bear testament to music & cultural programmes with throngs of enthusiasts. The festival will see the presence of literary stalwarts renowned for their works in Hindi, Urdu, English, Awadhi, Bhojpuri and Punjabi.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
