Music and Youth
Zoom undergoes packaging, programming revamp
MUMBAI:Bollywood entertainment channel from Times Network stable, Zoom is all set to unveil a brand new look with Bollywood actor Kangana Ranaut as its brand ambassador.
The channel known for its Bollywood shows will be unveiling a whole new packaging and a slate of new Bollywood focused content under its new logo and tagline, ‘Turn On’.
Post the revamp the channel will go beyond just dishing out Bollywood news and improve consumers’ social quotient, by connecting them to the latest trends, which are curated straight out of Bollywood.
Times Network MD & CEO MK Anand said, “We are delighted to reveal Zoom’s fresh programming and unique and exciting style of presentation today. The Times Network is a unique bouquet of channels which cater to the top two per cent of Indian television viewers – the discerning, top-end, premium audience. Zoom’s Innovative new media inspired format and its revamped and truly world-class on-air packaging will reflect this. We have always been close to Bollywood and will continue to do so with content that reflects the latest and trendiest that Bollywood has to offer with our own twist.”
Anand added, “Zoom has been the pioneering Bollywood channel and we are delighted to work with Kangana as the face of our new avatar. She has made a mark in Bollywood as the first real female superstar purely on her own grit and confidence. The choice of the brand ambassador reflects our new brand philosophy. We promise to inspire and lead our consumers to ‘Turn On’ the next best version of themselves – to live more and better.”
The revamped Zoom has all the aspects of Bollywood showcased in a way that will suit the new palette of consumers: short, crisp and unpredictable.
Zoom vice president & product head Sunder Venkatraman said, “Content strategy on Zoom centres around ‘trends’ and ‘youth’, which are the hottest genres on social media today.
The new offerings on Zoom will be shorter format – more like the T-20 of entertainment. They will vary in duration from a minute-and-a-half to seven or eight minutes to longer formats of 20 minutes; there is no fixed duration. But what is certain is that the content will really be Bollywood through fashion, gossip, style, humor, news, music, relationships and more.”
He described the revamped channel on-air look as “a fresh look and feel young packaging. Small innovations with great impact. For instance a progress bar has been used for the first time ever on television.”
The new look of the channel has been designed by Mayur Tekchandaney of Briefcase with the internal team at Zoom.
In an industry where marketing content is the norm, the channel has decided to leverage its superior content to drive a marketing blitzkrieg.
The first step is the exclusive music video shot by global expert Harvey Brown. The song composed by Sachin-Jigar has been sung by Anuskha Manchanda. The video, titled Hotel Zoom will be unveiled on the launch day across platforms and will also drive engagement on social media.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
