Music and Youth
Zoom promotes the trending phenomenon of ‘selfie’
MUMBAI: From bus stops to the bathroom, youngsters these days can be seen striking a pose and pouting at a smartphone clicking themselves tirelessly. What follows next can be anyone’s guess. ‘Selfie’ has become a form of self-expression and is indicative of one’s state of mind that receives due adulation on social media. What’s amazing is that it’s catching up with a lot of brands as a way to start a conversation with its consumers.
‘Safi Selfie’ contest is the first off the block to connect emotionally with the youth. By following simple mechanisms like uploading one’s selfie on the social media platforms like Facebook, Twitter or Instagram and hash tagging it #SafiSelfie, youngsters can win a chance to get up close and personal with bollywood celebrities.
Safi brand manager Nilotpal said, “As we move forward, we are taking initiatives to connect strongly with the youth. Keeping this in mind, we are glad to associate with Zoom that brings us closer to our TG. With an interesting activation like the ‘Safi Selfie’ contest and our association with Zoom, we are certain that we will achieve the desired impact.”
“We are extremely happy to partner with Safi and leverage their brand through an interesting contest. Zoom is not only the number one bollywood channel but also highly active in the digital domain. Through this campaign, we are engaging the youth with something that they love doing the most – taking selfies!” added MD and CEO Times Television Network MK Anand.
‘Safi Selfie’ is a 21 day contest that will be promoted heavily on Zoom. Four lucky winners with the maximum likes and re-tweets on social media platforms for their ‘selfies’ will not only get a chance to meet and spend some time with the bollywood actors Kunal Kapoor and Sonal Chauhan but also get an opportunity to be featured on the channel.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
