News Broadcasting
Zone Vision’s Reality TV to launch on Dish TV in India
MUMBAI: Extending the reach of its popular Reality TV channel, Zone Vision has signed a distribution agreement with ASC Enterprises Limited in India.
As per the agreement, ASC will have exclusive rights to distribute the channel on its DTH platform – Dish TV, in India and non-exclusive rights for Nepal, Bhutan, Pakistan, Bangladesh, Sri Lanka and The Maldives. The announcement was made by Zone Vision chief financial officer Kamlesh Patel.
Dish TV’s growing subscription base and its sophisticated broadband technology, will help enhance the penetration of Reality TV in India.
Speaking about the strategic tie-up, Patel said, “With the continued development and improvement of the cable and satellite infrastructure in India and throughout the adjoining region, this market has become an important part of our overall global strategy. ASC Enterprises is at the forefront of this change and have become pioneers in the television industry there. After our successful partnership with Zee Turner we are absolutely delighted at extending our distribution now to Dish TV.”
Speaking on the occasion ASC Enterprises CEO Punit Goenka said, “We are pleased to have signed up with Zone Vision for carriage of Reality TV on Dish TV.”
Reality TV is a 24 hour channel which launched in India in 2003.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
