iWorld
Zirca launches a suite of smarter unified solutions ‘Zirca iQ’
Mumbai: Digital solutions company Zirca has launched Zirca iQ, a holistic suite of solutions that customise consumer conversations through insightful data-driven advertising and content. The company has unified its media expertise, unique research in consumer psycho-analytics, and immersive creativity to deliver campaigns for brands with standout results.
Showcasing Zirca iQ, the company has launched a new website that demonstrates how Zirca has transcended beyond a regular digital agency into an insight-driven, creatively supercharged, consumer-focussed knowledge hub supported by an in-house tech team.
This significant step in the realignment of our offer reflects our position as a knowledge-driven powerhouse staying ahead of the curve in a rapidly changing digital marketing industry, the company said in a statement on Wednesday.
The three Zirca iQ proprietary solutions
ConsumeriQ: An archetype indicator tool that helps brands targets mindsets, not numbers, with a content strategy that connects with them.
CreativeiQ: A data-driven creative process that helps brands create eye-catching content that speaks to the consumer and scales across platforms.
ContentiQ: A propriety content management tool that evolves your campaign, amplifies reach and ROI through the best digital media mix.
Supporting this launch Zirca has undertaken over the past 12 months an important organisational restructuring to realign its business goals and redefined its products and goals that supports Zirca iQ. Building partnerships with international entities like Fandom, and Singapore-based blockchain solutions provider Aqilliz give greater depth to our offer, the company further said.
“Staying still is something that is not in our DNA,” Zirca Digital Solutions CEO and director Neena Dasgupta said. “While nobody likes the ongoing pandemic, we tried our best to utilize this time to make a better version of us. Our new website is an effort that showcases who we truly are and what we are capable of doing. Zirca has evolved multi-fold from what we started as, and now is the opportune moment to display our true potential. Be it our proprietary tool Archetype indicator, our blockchain integrated products, or any other product and service in the Zirca arsenal, all are poised and ready to handle the next wave of digital.”
“Over the years, Zirca has diversified its offering even during this hard time when the world was slowing down,” Zirca Digital Solutions MD Karan Gupta said. “Zirca undertook some internal changes to realign its business goals signifying the diversification of its business. Our aim is to always stay ahead and give the best to our partners and marketers with our solutions.”
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
