iWorld
Zing is set to air K-Drama ‘Cheer Up’ in its Hallyu time slot
Mumbai: The leading youth entertainment channel, Zing, is all set to air Cheer Up on 22 August in its popular Hallyu Time slot from 6 p.m. to 7 p.m. on weekdays.
A fascinating teen drama set in Seoul, South Korea, Cheer Up revolves around a group of five high-school students who hail from two school clubs who are always clashing. However, the clubs must collaborate to form a cheerleading squad for greater benefit. This mission brings the five youngsters together, who go through unforgettable misadventures and experience love, heartbreak, pain, and most importantly, friendship like never before.
Zing chief channel officer Arghya Roy Chowdhary shared, “Zing is the most preferred platform for entertaining content, which resonates with GEN-Z’s. Our “apni vibe, apni tribe” mantra matches the ever-increasing popularity of Korean dramas around the world. Airing K-dramas for a while now, our special Hallyu time slot features hit Korean fictional shows, dubbed exclusively in Hindi on Zing. Cheer Up is the latest exciting addition to that slot. We hope that Cheer Up entertains the viewers and reaches new audience demographics across the country.”
Zing will amp up the excitement by launching the ‘Hallyu Time Watch and Win’ contest, which will run from 29 August to 9 September. Viewers can win exciting Zing Merchandise by simply watching their favourite K-drama show from 6 p.m. to 7 p.m. every Monday through Friday and answering simple questions!
iWorld
Cineflicks set to enter India’s OTT market with community-first focus
New platform aims to blend streaming content with interactive viewing experiences
MUMBAI: A new player is gearing up to join India’s crowded streaming arena, with Cineflicks preparing to launch as a community-driven OTT platform aimed at redefining how audiences engage with digital entertainment.
The platform plans to offer a mix of movies, series and digital content, while placing equal emphasis on building an interactive ecosystem where viewers can connect, share and participate beyond passive viewing.
India’s OTT market has seen explosive growth over the past decade, fuelled by rising smartphone penetration and affordable internet access. As streaming becomes the default mode of content consumption, new entrants are increasingly looking to differentiate themselves not just through content libraries but through user experience.
Cineflicks appears to be positioning itself within this next phase of evolution. Instead of focusing solely on scale, the platform is aiming to create a space where audiences can engage more deeply with the content they watch, turning entertainment into a shared experience rather than a solo activity.
While details around its content slate remain under wraps, people familiar with the development say the platform is currently building out features and partnerships ahead of a phased rollout. The broader strategy suggests a blend of content discovery, community interaction and digital participation.
The timing is notable. With global and regional streaming platforms competing intensely for attention, the emphasis is slowly shifting towards engagement and retention rather than just acquisition. Platforms that can foster stronger audience connections may have an edge in this evolving landscape.
Cineflicks’ entry reflects the continued expansion of India’s digital entertainment ecosystem, where innovation is increasingly being driven by how content is experienced, not just what is offered.
As the platform moves closer to launch, the real test will be whether it can translate its community-first pitch into a compelling, everyday habit for viewers.
