GECs
Zindagi completes one year; launches contest for viewers
MUMBAI: This June, Zindagi viewers will get the opportunity to be a part of a landmark event as the channel celebrates its first anniversary with the ‘Your Choice Contest.’
Starting 15 May, viewers from across the country can choose the show featuring their favourite Zindagi Jodi, which will later be featured on the channel in June.
Zindagi business head Priyanka Datta said, “We are grateful to the our viewers for constantly supporting us on our journey and on our first anniversary we would like to do something special for them by giving them the power to choose the show that they would like to watch. Over this one year we have received tremendous support from our viewers and would like to extend this token of our appreciation.”
Participants of the ‘Your Choice’ contest will vote for their favourite couple out of four, namely Fawad Khan and Sanam Baloch from Waqt Ne Kiya Kya Haseen Sitam, Ahsan Khan and Mehwish Hayat, who were seen romancing in the show Mere Qatil Mere Dildaar, Fahad Mustafa and Mehreen Raheal from the show Mastani Mahi and Adeel Hussain and Aamina Sheikh, who charmed audiences in their hard hitting show Piya Re.
Audience can participate in the contest by giving a missed call on the number pertaining to their favourite couples or tweeting with the mentioned hashtag for their favourite couples. Interested viewers can also log on to www.zindagitv to get a chance to vote for their favourite couple.
The contest will run from 15 May to 31 May, 2015 and only five lucky winners will be shortlisted. Not only will the winners get a chance to watch their favourite couple but will also win a hamper from Zindagi. The winners shall be declared on the channel’s Facebook page and Twitter handle.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
