e-commerce
Zepto partners with Truecaller to build trust and speed in quick commerce deliveries
MUMBAI: India’s fast-paced quick commerce giant Zepto has joined forces with Truecaller to tighten the screws on secure, contextual communication across its high-velocity operations. The partnership, announced on 26 May 2025, seeks to embed trust and efficiency across every touchpoint of the Zepto customer journey—from login to last-mile delivery.
In a sector where every second counts, Zepto is tapping into Truecaller’s Customer Experience Solutions to enhance delivery coordination, reduce missed calls, and simplify onboarding through features like verified business caller ID, call reason, and video caller ID. The move is designed to minimise friction in critical interactions and build customer confidence.
“In the fast-moving world of quick commerce, trusted communication is foundational to every successful transaction. Whether it’s coordinating deliveries or engaging with users, every interaction must be secure, seamless, and reliable. Our partnership with Truecaller enables us to further safeguard these connections through verified communication channels, enhancing both user trust and operational efficiency”, said Zepto co-founder Kaivalya Vohra.
For end users, the updates mean they can now instantly recognise official Zepto calls by their name, logo and verified badge—reducing confusion and answering lag during deliveries. Features like call me back and branded SMS campaigns under verified campaigns add another layer of assurance, while Truecaller’s SDK enables 1-tap OTP-less logins for both the Zepto and Zepto Café platforms.
“Zepto’s promise of speed, convenience, and reliability aligns perfectly with Truecaller’s mission to power trusted and contextual communication at scale. Through our Customer Experience Solutions, we enable Zepto to deliver seamless experiences from secure onboarding to fulfilment while ensuring every interaction is anchored in trust,” said Truecaller global head – GTM & developer products, Priyam Bose.
Truecaller’s Customer Experience Solution is already used by over 2,500 global businesses to build brand recognition and protect users from communication fraud. This partnership bolsters Zepto’s operational backbone and customer assurance as it races ahead in India’s competitive q-commerce arena.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
