e-commerce
Zepto partners with Truecaller to build trust and speed in quick commerce deliveries
MUMBAI: India’s fast-paced quick commerce giant Zepto has joined forces with Truecaller to tighten the screws on secure, contextual communication across its high-velocity operations. The partnership, announced on 26 May 2025, seeks to embed trust and efficiency across every touchpoint of the Zepto customer journey—from login to last-mile delivery.
In a sector where every second counts, Zepto is tapping into Truecaller’s Customer Experience Solutions to enhance delivery coordination, reduce missed calls, and simplify onboarding through features like verified business caller ID, call reason, and video caller ID. The move is designed to minimise friction in critical interactions and build customer confidence.
“In the fast-moving world of quick commerce, trusted communication is foundational to every successful transaction. Whether it’s coordinating deliveries or engaging with users, every interaction must be secure, seamless, and reliable. Our partnership with Truecaller enables us to further safeguard these connections through verified communication channels, enhancing both user trust and operational efficiency”, said Zepto co-founder Kaivalya Vohra.
For end users, the updates mean they can now instantly recognise official Zepto calls by their name, logo and verified badge—reducing confusion and answering lag during deliveries. Features like call me back and branded SMS campaigns under verified campaigns add another layer of assurance, while Truecaller’s SDK enables 1-tap OTP-less logins for both the Zepto and Zepto Café platforms.
“Zepto’s promise of speed, convenience, and reliability aligns perfectly with Truecaller’s mission to power trusted and contextual communication at scale. Through our Customer Experience Solutions, we enable Zepto to deliver seamless experiences from secure onboarding to fulfilment while ensuring every interaction is anchored in trust,” said Truecaller global head – GTM & developer products, Priyam Bose.
Truecaller’s Customer Experience Solution is already used by over 2,500 global businesses to build brand recognition and protect users from communication fraud. This partnership bolsters Zepto’s operational backbone and customer assurance as it races ahead in India’s competitive q-commerce arena.
e-commerce
Flipkart rolls out 105 per cent bonus for 20,000 employees
Strong FY25 performance drives payouts even as layoffs and shifts unfold.
MUMBAI: In a year where belts were tightened and rewards loosened, Flipkart seems to be playing both offence and defence trimming roles on one hand while handing out a generous 105 per cent bonus on the other. The Walmart owned e commerce major has rolled out a 105 per cent bonus payout for 2025, covering nearly 20,000 employees, signalling a year of steady operational momentum even as the company navigates restructuring pressures. The payout, communicated internally by chief human resources officer Seema Nair, is tied to performance across key metrics including growth, operational efficiency, financial outcomes and people indicators, a combination that suggests the company is inching closer to its long stated goal of sustainable profitability.
Employees at SD level and below are set to receive their bonuses in March, while payouts for senior leadership, including vice presidents and senior vice presidents, will follow after the close of the performance cycle. The elevated 105 per cent multiplier stands out in a sector where cautious payouts have increasingly become the norm, pointing to what appears to be a relatively strong internal scorecard for FY25.
Yet, the announcement arrives with a noticeable contrast. Earlier this year, Flipkart reduced its workforce by around 300 roles as part of its annual performance review process. While officially framed as performance driven, the juxtaposition of layoffs alongside above target bonuses reflects a more nuanced balancing act, one that prioritises cost discipline while continuing to reward and retain high performing talent.
This dual approach is becoming increasingly common across the technology and e commerce landscape, where companies are navigating an uneven hiring environment while under pressure to deliver profitability. Rewarding top contributors, even amid selective workforce reductions, allows firms to maintain morale and retain critical talent without losing sight of financial prudence.
At the same time, Flipkart is also undergoing leadership shifts that hint at a broader strategic recalibration. Nishant Verman has been appointed senior vice president for corporate development and partnerships, while group chief financial officer Sriram Venkataraman is set to step down. Ravi Iyer will take on expanded responsibilities within the finance function, marking a reshuffle at the top as the company gears up for its next phase.
These changes come amid reports that Flipkart is planning to shift its holding structure back to India, a move widely interpreted as groundwork for a potential public listing. While timelines remain fluid, the combination of stronger financial discipline, leadership restructuring and employee incentivisation suggests a company preparing itself for greater scrutiny and scale.
For employees, the 105 per cent payout offers a welcome boost in what has otherwise been a period of adjustment. For Flipkart, it is a signal that even as it cuts where necessary, it is willing to spend where it counts. In the high stakes game of growth versus profitability, the company appears to be hedging its bets carefully, rewarding performance while reshaping itself for what could be its most defining chapter yet.
