iWorld
Zee’s three channels launch in Canada on Jadoo TV
MUMBAI: Zee TV has been launched in Canada’s Jadoo TV on 1 September. The company has reached a subscriber licensing agreement for its flagship networks Zee TV Canada, Zee Punjabi and Zee Cinema with Jadoo TV.
Asia TV USA general manager Sameer Targe said, “Canada is one of the fastest growing markets for us. Our business has more than tripled in last two years. This move helps us to further consolidate our position in the market. Jadoo TV has been one of the pioneers in over the top play, which has been the fastest growing category of access.”
Jadoo TV founder and CEO Sajid Sohail added, “We’re excited about bringing Zee TV channels to the largest South Asian viewership base in Canada on Jadoo TV. Zee TV is not only popular amongst the Indian diaspora in Canada, but also has great appeal amongst the greater South Asian community. The addition of Zee TV, Zee Cinema, and Zee Punjabi will enhance our entertainment offering, making JadooTV the best value for end users. With this agreement, Jadoo TV has further cemented its position as market leader in the OTT space for South Asian diaspora worldwide.”
Zee TV Canada is currently available on all satellite, cable, telco and IPTV platforms. Zee TV Canada will be available in HD to all Jadoo TV subscribers.
Gaming
DPIIT partners with Krafton to boost tech-media startups
New MoU aims to accelerate innovation in gaming, esports and AI-driven entertainment.
MUMBAI: When government meets gaming, sparks are bound to fly and this time, the partnership promises to level up India’s startup scene in more ways than one. The Department for Promotion of Industry and Internal Trade (DPIIT), under India’s Ministry of Commerce and Industry, has signed a memorandum of understanding with Krafton India Pvt. Ltd. to support early-stage startups working at the intersection of technology and media. The agreement, formalised on Thursday, reflects a growing effort by policymakers to harness private-sector expertise for the country’s booming digital entertainment ecosystem.
Under the partnership, selected startups will gain access to mentorship, industry networks and structured opportunities to engage with established players. The initiative is designed to help young companies move from prototype to market-ready products, test concepts, secure market access and integrate into larger industry ecosystems.
Sanjiv, a joint secretary at DPIIT, described the collaboration as part of a broader strategy to strengthen India’s digital and creative economy. He emphasised that such alliances are essential for helping startups develop globally competitive solutions in emerging sectors such as online gaming, esports, interactive media and artificial intelligence.
The programme will feature innovation challenges under the government’s startup initiatives, along with hackathons, workshops and masterclasses covering game design, animation, immersive technologies and AI applications. Selected startups may also be considered for pilot projects with industry partners based on their performance.
In a sector where ideas move at the speed of a battle royale, this partnership could be the ultimate power-up giving promising startups the mentorship and exposure needed to turn creative sparks into sustainable success stories.
