News Broadcasting
ZeeMELT and Kyoorius celebrate memorable moments of TV industry
KOLKATA: Kyoorius, in continuation of the campaign launched at ZeeMelt 2019, released a montage image that features 58 memorable characters from TV serials and shows broadcast across Doordarshan and Hindi GECs.
“I thoroughly enjoyed this brilliant piece of art and loved the process of identifying my favourite characters from the world of television. There is a beautiful relationship which gets created between a viewer and the character, and this painting celebrates this bond and the power of the entertainment platform. I congratulate the teams from Kyoorius and BBDO, who have created this masterpiece. I wish them all the best and look forward to a yet another successful edition of ZeeMELT,” Zee Entertainment Enterprises Ltd MD & CEO Punit Goenka said.
“Last year, to mark ZeeMELT, we had created a collage of memorable moments from Indian advertising. It was no surprise to us that the image went viral as consumers enjoyed competing with each other to see who had identified more moments and brands. Programming and advertising are both content as far as our viewers are concerned and this painting is a natural progression of the original thought," Kyoorius founder & CEO Rajesh Kejriwal said.
He was confident that the image would go viral again. “The painting is a wonderful example of communication riding on popular culture. TV is popular culture in India, and, across the country, much time is spent of discussing TV content and thousands of social media messages discuss developments on TV shows and the performances of characters," he added.
"Last year's ZeeMELT poster was a fun guessing game of the most memorable Indian ads over time. This year, more ambitiously, we decided to create an interactive poster with famous shows that filled our living rooms with life. We've tried to capture the memories and times of the last 40 odd years through the characters who gave us our most memorable TV moments. The result is not just a guessing game, it's an outpouring of nostalgia — a glorious look at where we come from," BBDO India CCO and chairman Josy Paul said.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
