iWorld
ZeeL to scale down investment in SugarBox significantly
KOLKATA: When things aren’t working out, it’s better you step back until they start looking better. Exactly how Zee Entertainment Enterprises Ltd (Zeel) is doing with its investment in internet connectivity start-up Margo Networks. It was barely a year ago that it had announced that it would invest Rs 522 crore in the latter which offers bandwidth to consumers under the brand name SugarBox.
The broadcaster aimed to create a tech-content synergy through the investment in order to help subscribers get over connectivity constraints that plague India’s mobile networks. However, Zeel has decided to scale down its investment in SugarBox owing to the changing situation.
“Given the current pandemic and uncertainties, we will not be investing very aggressively behind SugarBox. From our original plan itself, it will be scaled down significantly for the foreseeable future,” ZeeL MD & CEO Punit Goenka said during an investors’ call.
Of all the reasons behind the decision, one is that the project has been delayed significantly. ZeeL was expecting it to roll out in February but the pandemic has hindered its execution. As no one knows how long Covid2019 will last, there are fair chances of a further delay.
“More importantly, even after everything stabilises, we don’t know how the traffic will build. Traffic consumption was very different when we planned the project. For FY22, we do not see that kind of investment that we were planning earlier,” ZeeL investor relations, corporate strategy head Bijal Shah said.
Reduction in non-core investments in Sugarbox due to the COVID-19 pandemic is a welcome step, brokerage firm Motilal Oswal said in a recent note.
“The unique technology will enable us to serve content to consumers across the nation, without being restricted by connectivity constraints. We are confident that this synergy will create a strong foundation for us, as we progress towards offering relevant content to consumers across platforms,” Goenka said at the time of the investment.
However, analysts were sceptical of the timeliness of the investment from the beginning. Brokerage firms found it ill-timed due to a weak ad environment.
In the year 2017, ZeeL had acquired an 80 per cent equity stake in SugarBox. The latter creates a hyperlocal data distribution ecosystem by installing CDN Edge servers at key places of interest (POIs), which users can connect to over a local Wi-Fi network.
iWorld
Why Peaky Blinders is one of television’s biggest hits that still deserves more attention
Six seasons, multiple awards and the release of Peaky Blinders: The Immortal Man bring the Shelby saga back into the spotlight
In the crowded universe of streaming content, only a handful of shows manage to leave a lasting cultural footprint. Peaky Blinders is overwhelmingly considered one of the biggest global hits of the past decade. Yet many viewers still haven’t fully explored the dark, gripping world of the Shelby family.
Originally produced for the UK’s BBC and later finding a massive global audience through Netflix, the series quietly grew from a British period drama into a worldwide streaming phenomenon.
Created by Steven Knight, the show follows the rise of the Shelby crime family in post-First World War Birmingham. What begins as a gritty street-gang story gradually expands into a sweeping narrative about ambition, politics, power and survival.
At the centre of the saga is Thomas Shelby, portrayed with extraordinary depth by Cillian Murphy. The casting of Murphy is widely regarded as perfect for the role. With piercing eyes, restrained dialogue and an almost hypnotic screen presence, he transforms Shelby into one of the most unforgettable characters in modern screen storytelling.
Murphy’s brilliance lies in his restraint. He rarely shouts or performs theatrically. Instead, a quiet stare, a calculated pause or a subtle shift in expression conveys the emotional storms within the character. Beneath the ruthless gang leader is a war veteran carrying trauma, guilt and loneliness. Murphy captures this complexity with remarkable precision, making Thomas Shelby both terrifying and deeply human.
Beyond its central performance, Peaky Blinders stands out for its unfiltered portrayal of reality. The show does not romanticise crime. Instead, it exposes the harsh social conditions of early 20th-century Britain, from poverty and class struggle to political extremism and the psychological scars left by war.
The series also presents powerful female characters who hold their own within the Shelby empire. Polly Gray, played by Helen McCrory, is the strategic backbone of the family and one of the most formidable figures in the story. Women in the series shape decisions, influence power structures and challenge the rigid social norms of the time.
Across six seasons, the narrative grows dramatically in scale. What begins in the smoky streets of Birmingham evolves into a story involving political conspiracies, fascism and international criminal networks.
The series has also earned significant critical acclaim. It won the BAFTA Television Award for Best Drama Series in 2018 and multiple National Television Awards for Best Drama, cementing its reputation as one of Britain’s most celebrated modern shows.
Another defining feature of the series is its iconic music. The show’s opening theme, Red Right Hand by Nick Cave and the Bad Seeds, became instantly recognisable and widely associated with the Shelby universe. Combined with a powerful soundtrack featuring artists such as Arctic Monkeys and Radiohead, the music helped shape the show’s dark, stylish identity and became hugely popular among fans.
And the Shelby story is not over yet.
In fact, its legacy is unfolding right now. The long-awaited feature-length continuation, Peaky Blinders: The Immortal Man, was released on March 6, 2026, bringing the Shelby universe from streaming screens to cinemas and giving fans a new chapter in the saga.
For viewers who have not yet stepped into this world, the timing could not be better.
Six gripping seasons are ready to binge on Netflix. A new film has just arrived in theatres. And at the heart of it all stands one of the most magnetic performances in modern drama by Cillian Murphy.
So if Peaky Blinders has been sitting on your watchlist for years, this weekend is your moment.
So, by order of the Peaky fookin’ Blinders, consider this your cue to finally step into the ruthless world of Thomas Shelby. Pour yourself a drink, clear your schedule and press the play button. Because when the Peaky Blinders give an order, you listen.
