Movie Channels
ZEEL launches premium HD Hindi movie channel – &xplorHD
MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has added another channel in the Hindi movie category with the launch of a premium HD Hindi movie channel – &xplorHD. The channel promises an unparalleled experience that will unbox cinema for the viewers.
Taking this viewer insight into consideration and bridging the need gap for content that is beyond the traditional definition of cinema, &xplorHD will cater to every movie aficionado’s entertainment cravings that are UNroutine, UNexpected and UNformula. The channel boasts of a vast repertoire of titles that explores storytelling like never before. &xplorHD will air movies like Article 15, Badla, Mard Ko Dard Nahi Hota, Tumbbad, Sonchiriya, Gully Boy, Manmarziyaan and many more. By showcasing movies that are thought provoking yet entertaining on television, &xplorHD with its brand promise of ‘Cinema Unboxed’ endeavors to bring to its audience cinema that helps one explore different worlds.
Talking about their latest offering, Zee Hindi Movies Cluster Business Head Ruchir Tiwari said, “The Hindi movies industry is moving towards creating content which relies on the power of interesting stories and differentiated treatment. We are seeing an increase in dependence on these factors for box office success. Furthermore, studies have indicated that the HD TV audience has an unsatiated palette for such movies but doesn’t have a single avenue where it can be experienced. &xplorHD with its specially curated library of exclusive, rich, new age entertainers will be the premium destination for the discerning audience.”
ZEEL CMO Prathyusha Agarwal adds, “At ZEEL, our aim is to offer extraordinary content which satiates the need of our diverse viewer segments. For today’s audience, experimentation is the new form of experience. Be it food, friends, relationships, jobs, vacations, no experiment is increasingly seen as no experience. Specifically, when it comes to Hindi Cinema, familiar definitions are no longer valid. With a brand promise of ‘Cinema Unboxed’, &xplorHD strives to help viewers embark on a journey of cinematic and emotional discovery. Crafted for an audience that consumes the latest in design and content, the brand’s visual premise rests on the device of a maze with a traveling ball reflecting an unexpected world to explore. We invite the audience to eschew the routine and familiar and unbox the unformulaic world with &xplorHD”
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
