GECs
ZEEL gets MIB’s nod to transfer digital publishing business to Rapidcube
New Delhi: Zee Entertainment Enterprises Limited (ZEEL) has received the approval from the ministry of information and broadcasting for the transfer of the digital publishing business division to Rapidcube Technologies.
The Department for Promotion of Industry and Internal Trade has also granted its approval for the same.
The company’s board had already given the go-ahead for the transfer of the Digital Publishing Business Division of the Company to Rapidcube through a Business Transfer Agreement last year on 17 December. Established this year, Rapidcube is a private company limited by shares and is the wholly owned subsidiary of Zee Media Corporation Limited.
“The company has received the approval from the ministry of information and broadcasting and department for promotion of industry and internal trade, as required under the press note four of 2019 dated 18 September, 2019 and the provisions of Foreign Exchange Management Act, 2000,” it said in a BSE filing.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
