iWorld
Zee5 unveils its Bengali content slate for Durga Puja
Mumbai: Zee5 has launched #AamarPujoSobarPujo, a digital campaign for Durga Puja 2021 encouraging viewers to celebrate togetherness through the platform. As part of the campaign, a fresh slate of Bengali festive content comprising featured shows, web series, and direct-to-digital releases have been announced.
During Durgotsav the platform will stream pujo special programming and new films every Friday in October along with popular TV shows like “Mithai,” “Amader Ei Poth Jodi na Sesh Hoy,” “Aparajita Apu,” “Dadagiri” (season 9), and “Uma,” and originals such as “Lalbazaar and Kaali” (season 1 and 2).
The campaign video featuring people immersed in festivities on one side, and several workers such as a police officer, cab driver, sanitisation lady, and waiter selflessly going about their jobs on the other, celebrates the spirit of togetherness that marks Durga Pujo in Bengal.
“With inclusivity at the heart of the brand, this campaign brings forth the recognition of those who have selflessly contributed to the community through the good and the tough times,” stated Zee5 India chief business officer Manish Kalra. “With #AamarPujoSobarPujo we want to bring entertainment home to everyone and have an inclusive occasion by delivering our durgotsav specials hailing from the heartland of Bengal, extending the celebration across geographies and borders.”
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
