iWorld
ZEE5 reveals largest content line-up for November
MUMBAI: Imagine a destination where you can watch your favourite TV shows, Originals, movies, music and stay updated with breaking news across the country! ZEE5, India’s largest digital video streaming platform is your answer for unmatched and uninterrupted entertainment at your convenience. In its first edition, ZEE5 launched the November content line-up in the attendance of stars across their Originals and TV shows.
A ZEE5 India spokesperson said, “We understand Indian audiences and how to entertain them like no one else in the industry. With our bespoke November content line-up, we continue to consistently provide a big screen experience for our consumers. From Originals, blockbuster films and tv shows across languages to news, music and much more, we have something that will pique the interest of every viewer.”
The highlight of the month will be the digital premiere of the blockbuster and much talked about ‘Dream Girl’ starring Ayushmann Khurrana on 21st November.
The month kick-started with Hindi Originial like Love, Sleep, Repeat; Tamil original series Police Dairy 2.0 and TV show Gokulathil Seethai. This will be followed by Original Bengali series Bhalobashar Shohor season 2 and an exclusive music video ‘Rubaru’ on 11th November 2019; Virgin Bhasskar on 19th November 2019 and Telugu original series Hawala on 21st November. Popular TV shows like Super Mom 2.0 (Tamil), Dil Yeh Ziddi Hai, Movie Masti with Maniesh Paul (Finale) and key live news features like Ayodhya Verdict and Mann Ki Baat LIVE on the platform will also feature in November. The Charlize Theron and James McAvoy starrer Atomic Blonde premieres on 23rd November. The month will end with season 2 of Hindi original ‘Broken but Beautiful’ which will be streaming on the platform on 27th November 2019.
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
