iWorld
ZEE5 partners with FreeCharge
MUMBAI: ZEE5 – India’s largest ConTech brand, and FreeCharge – one of the leading digital platforms for financial services and products, have come together to give another reason for the audience to cheer this festive season. FreeCharge customers can now purchase a Zee5 subscription through the wallet at their convenience, thus allowing them access to the 100,000+ hours of content across 12 languages.
FreeCharge, a wholly owned subsidiary of Axis Bank Limited, is India’s No.1 payments app. Customers across the country use FreeCharge to make prepaid, postpaid, DTH, metro recharge and utility bill payments. The organization as part of their expansion into a full-fledged digital financial services platform also offers services like lending, gold, digital credit card and mutual funds to name a few. Through this partnership both the brands promise to delight customers on every level, from payments to consuming content anytime, anywhere.
Commenting on the partnership, ZEE5 India business development and commercial head Manpreet Bumrah said, “Non-traditional partnerships have been proven to be a great growth-hack for ZEE5 in the past 22 months. With our customer first approach, ZEE5 has always worked towards making our viewers’ life easier and entertaining. Digital wallets for payments are now a part of the common man’s life, and through this association we aim to create an entertaining and a pocket friendly deal for our audience.”
FreeCharge CEO Siddharth Mehta said, “We are happy to partner with ZEE5, the largest ConTech brand in India. OTT platforms have become the latest disruptors in the content sharing space and are slowly overtaking the traditional way of how people consume media. This partnership will further augment our engagement with the digital natives and strengthen our positioning in this space. At FreeCharge, we have tailor made products targeted to the relevant customer segment, ensuring we move along and stay pertinent to the swiftly evolving needs of the quintessential digital native. We continue to focus on enhancing user experience and adding more functionalities as the space matures.”
ZEE5 has rolled out 100+ originals so far (Feb 2018 to Nov 2019) across genres, and the platform is committed to launching several more in the coming months. It has crossed 90 million+ downloads since launch on the Play store and has recorded a peak 8.9 million DAUs as of September 2019.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
