iWorld
ZEE5 partners with FreeCharge
MUMBAI: ZEE5 – India’s largest ConTech brand, and FreeCharge – one of the leading digital platforms for financial services and products, have come together to give another reason for the audience to cheer this festive season. FreeCharge customers can now purchase a Zee5 subscription through the wallet at their convenience, thus allowing them access to the 100,000+ hours of content across 12 languages.
FreeCharge, a wholly owned subsidiary of Axis Bank Limited, is India’s No.1 payments app. Customers across the country use FreeCharge to make prepaid, postpaid, DTH, metro recharge and utility bill payments. The organization as part of their expansion into a full-fledged digital financial services platform also offers services like lending, gold, digital credit card and mutual funds to name a few. Through this partnership both the brands promise to delight customers on every level, from payments to consuming content anytime, anywhere.
Commenting on the partnership, ZEE5 India business development and commercial head Manpreet Bumrah said, “Non-traditional partnerships have been proven to be a great growth-hack for ZEE5 in the past 22 months. With our customer first approach, ZEE5 has always worked towards making our viewers’ life easier and entertaining. Digital wallets for payments are now a part of the common man’s life, and through this association we aim to create an entertaining and a pocket friendly deal for our audience.”
FreeCharge CEO Siddharth Mehta said, “We are happy to partner with ZEE5, the largest ConTech brand in India. OTT platforms have become the latest disruptors in the content sharing space and are slowly overtaking the traditional way of how people consume media. This partnership will further augment our engagement with the digital natives and strengthen our positioning in this space. At FreeCharge, we have tailor made products targeted to the relevant customer segment, ensuring we move along and stay pertinent to the swiftly evolving needs of the quintessential digital native. We continue to focus on enhancing user experience and adding more functionalities as the space matures.”
ZEE5 has rolled out 100+ originals so far (Feb 2018 to Nov 2019) across genres, and the platform is committed to launching several more in the coming months. It has crossed 90 million+ downloads since launch on the Play store and has recorded a peak 8.9 million DAUs as of September 2019.
e-commerce
Samsung Galaxy S26 series now available for instant delivery on Instamart
AI powered flagship phones start at Rs 87,999 with launch offers up to Rs 9,000.
MUMBAI: In the age of quick commerce, even flagship smartphones are learning to arrive at your doorstep at lightning speed. Instamart has partnered with Samsung to make the newly launched Galaxy S26 series available for instant purchase on the quick commerce platform, expanding the category beyond groceries and daily essentials into premium consumer electronics.
The Galaxy S26 lineup, which includes the S26 Ultra, S26+ and S26, is now available across several major Indian cities including Bangalore, Mumbai, Delhi, Hyderabad, Chennai, Kolkata, Ahmedabad and Pune, among others.
The flagship series introduces several new features, led by what Samsung describes as the world’s first built in Privacy Display on a smartphone, available exclusively on the Galaxy S26 Ultra. The display is designed to enhance privacy while unlocking a new class of screen experiences.
The devices also integrate agentic artificial intelligence designed to quietly manage routine tasks in the background, allowing users to focus on more meaningful interactions with their device.
Positioned as a major step forward in AI powered smartphones, the Galaxy S26 Ultra also introduces enhancements in areas such as nightography photography and Photo Assist tools, aimed at improving low light imaging and AI driven creative editing.
Through the partnership, Instamart is extending its quick commerce proposition to high value electronics, allowing customers to order the Galaxy S26 series and receive it almost instantly once sales go live.
The Galaxy S26 series will be available starting at Rs 87,999. As part of the launch offers on Instamart, customers can avail an instant discount of up to Rs 9,000 using an HDFC Bank credit card. Buyers can also opt for No Cost EMI options for up to 9 months.
The move reflects the growing overlap between quick commerce and consumer electronics, as platforms race to deliver not just groceries but also premium technology products with the same promise of speed and convenience.
