iWorld
ZEE5 partners with Designyatra 2023
Mumbai: ZEE5, India and Bharat’s largest homegrown video streaming platform, and the OTT arm of ZEEL, partnered with Kyoorius for Designyatra 2023 that took place between 26 to 28 October, in Goa. In line with ZEE5’s digital-first and consumer-centric philosophy, the 3-day yatra set a global stage for the design and creative enthusiasts across industries to interact, demonstrate, and celebrate their work of art. Showcasing new age entertainment exposures on OTT, ZEE5 created engaging and enriching exposures at the event which marked a presence of over 1000 attendees and multiple eminent speakers. Acclaimed names like Jonathan Barnbrook, who won a Grammy for David Bowie’s album cover design, and Nelly Ben Hayoun -Stépanian, the founder of NASA’s International Space Orchestra were also a part of the coterie.
ZEE5 India chief business officer Manish Kalra said, “Designyatra is one of the most prominent platforms that witnesses global representation from various industries to showcase and celebrate design excellence. At ZEE5, the endeavor has always been to enhance platform experience through multiple touchpoints where design plays an integral role in the final product offerings. We are thankful to our partners for bringing together the most talented minds in the creative industry, leading the way towards a new era of design brilliance.”
Kyoorius founder CEO Rajesh Kejriwal said, “Designyatra has always been a hub for creative stimulation. In 2023, this meant bringing together talented folks from all principles of design to create a cross-pollination of insights as a first in the industry. The Kyoorius Design Awards 2023 similarly pushed the envelope by recognizing the best of Indian Design and paving the path for the future. ZEE5’s commitment to fueling design thinking in India, and boosting the young generation manifested brilliantly at the conference through AR/VR experiences, capturing the Typography excellence in film, and workshopping for Responsible Design.”
Experience zone:
ZEE5 witnessed an encouraging response from the participants at the AR/VR zone as they put their imagination to test to design movie characters virtually. The on-ground contest saw an enthusiastic turnaround from the audiences to create avatars basis the plot of content titles. Further an illuminating experience was created at ‘Lite Bright’ where participants used coloured glowsticks to create patterns of their choice. The ‘Kyoorius Young Blood Awards’ segment was unveiled as part of ZEE5’s ongoing commitment to nurturing emerging creative talents, dedicated to fostering the next generation of innovators and artists.
Sessions by ZEE5 Senior Management
Vatsal Chaoji, head of product design from the ZEE Tech and Innovation Centre did an interactive session on ‘Responsible Design for OTT’ reflecting on the significance of ethical design attuned to consumer lifestyle and consumption patterns. The session opened discussions on the varied facets of responsible design, the current landscape of digital product experiences which necessitates intervention and regulations. The role of AI and creativity in marking the next phase of entertainment experiences on streaming platforms.
ZEE5 creative director Vipul Salve conducted an insightful session titled ‘The Futura of Cinema is Gotham!’ which was a huge hit amongst the young crowd, where they engaged in an enticing conversation on how typography helped change the course of Cinema over the decades. Tracing the evolution of cinema and typography- hand-in-hand, the attendees explored right from the history of hand drawn title logos of single screen eras to the impactful legible typography that is consumed constantly by everyone today on OTT.
The event saw attendance from students, industry veterans and designers from across geographies, who came together to celebrate design and discuss fresh narratives to match the flux of life, with ZEE5 at the forefront. Designyatra is a truly anti-disciplinary conference, hosting designers from the fields of graphic, interior, product, industrial, furniture, and many more.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
