iWorld
ZEE5 makes user registration mandatory to augment segmentation and targeting capabilities
KOLKATA: ZEE5 today announced its plans to enrich its audience data by building quality and diverse audience clusters with engagement capabilities in a cookie less world. The ConTech platform takes a strategic step towards making ‘user registration mandatory’ and thus augmenting astute audience segmentation and targeting capability.
Brands are slowly shifting their marketing budgets to digital platforms as the digital medium becomes all pervasive and consumers increase time spent on this medium. Taking cue from that, ZEE5 with its futuristic Ad:tech construct, promises to build rich customer profiles, serve hyper-personalised content recommendations and ad targeting, based on the holistic personas of these customers to improve experiences and deliver precise targeting for advertisers in a brand safe environment.
ZEE5 India expansion projects business head and product head Rajneel Kumar said, “Data enrichment is the way forward. We are cognizant of the cookie less future and want to reduce dependencies on using third party data significantly. Rise of a new data-driven world, addressable, accountable and increasingly automated is upon us, and brands are longing to create more individualized experiences that can tap into the targeting and personalisation capabilities available within the digital video realm. With a robust Ad:tech architecture at play, we want to empower the advertiser to do end to end optimisation on the back of cutting-edge technology coupled with ZEE5’s massive reach and rich consumer profiles.”
ZEE5’s indigenous CDP platform ‘Infonomix’, a key offering from ZEE5 Ads, will allow brands to leverage the flexibility and the prowess of Ad Suite to target precisely and harness segmentation for very measurable results. The convergence of data from various sources including, social data from the recently launched HiPi – a short video platform, will allow Infonomix to not only power the content discovery on the platform but also support CLM team to devise a personalised push notification strategy.
With the uncertainty on when the lockdown will end, ZEE5, India’s Entertainment Super-app foresees not only increased consumption from existing customers but also many new customers joining the platform for the first time in the coming months. ZEE5 aims to ramp up their content strategy but also, their consumer insight data points for hyper-accurate and hyper-relevant content and ad optimization.
iWorld
Samay Raina returns with Still Alive, confronts 2025 controversy in bold comeback special
Comeback set tackles controversy, blending humour with raw storytelling
MUMBAI: Samay Raina is set to release his new stand-up comedy special, Still Alive, on YouTube on April 7, 2026, marking a high-profile return following a turbulent year.
The trailer for the special dropped on April 5, offering a glimpse into what Raina describes as a raw and unfiltered set that leans as much on honesty as it does on humour.
Positioned as a comeback of sorts, Still Alive draws heavily from the controversy surrounding his show India’s Got Latent in early 2025. The episode led to legal trouble, multiple FIRs, and a lengthy six-hour interrogation by the Maharashtra Cyber Cell, placing the comedian at the centre of intense public scrutiny.
Rather than sidestep the episode, Raina leans into it. The special reflects on the fallout and his personal journey through it, blending observational comedy with moments of emotional candour. Early audience feedback from live performances suggests the tone is less about rapid-fire punchlines and more about storytelling with bite.
The special was filmed during his global Still Alive & Unfiltered tour, which ran from August 2025 to early 2026. The tour saw Raina perform across major international venues, including the Madison Square Garden Theatre in New York, a milestone that places him among the youngest Indian comedians to take that stage.
The title itself signals resilience. “Still Alive” is a nod to navigating both legal and public backlash while choosing to remain unapologetically authentic, a theme that appears to anchor the set.
With the special set to premiere online, all eyes are now on how audiences respond to a performance that promises equal parts reflection and wit. For Raina, the message is clear. He is not just back, he is ready to be heard on his own terms.
