iWorld
Zee5 launches OTT-first ‘Intelligence Monitor’
Mumbai: Streaming service platform Zee5 on Friday announced its plans to launch an industry-first fortnightly knowledge series ‘Zee5 Intelligence Monitor’ to decode the latest and imminent consumption trends, consumer preferences, and new insights across various product and service categories.
According to a statement, the new offering aims to add incremental value to the brands’ range of advertisers.
With its audience spread across the country, the ‘Zee5 Intelligence Monitor’ will track transformative consumer behaviour across industry verticals spanning diverse categories such as auto, beauty, health and wellness, smartphones, gaming, cryptocurrency and more, said the statement.
This model will bring together renowned industry leaders for expert viewpoints especially pertaining to the new-normal accelerated by the rapid adoption of the internet and technology, it added.
“The ZEE5 Intelligence Monitor knowledge series will bring on board brand custodians and product leaders from diverse industries to analyse and examine the deep implications of the emerging and imminent trends, consumer perceptions and outlooks, and further discuss how each product category can take maximum advantage of these disruptive transformations,” said Zee Entertainment Enterprises Ltd COO for revenue Rajiv Bakshi. “Our objective is to offer our advertiser partners a multidimensional understanding to traditional and emerging product categories, coupled with insights into the minds of consumers and to effectively drive targeted engagement, combat ambiguity and boost smarter business decisions.”
“It is intriguing and exciting to hear about the imminent launch of the ZEE5 Intelligence Monitor. We all read category analyses from different forums, but I believe this is the first time an entertainment major is publishing perspectives on emerging and established categories,” remarked Madison Media & OOH group CEO Vikram Sakhuja.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
