iWorld
ZEE5 launches another original series- Babbar Ka Tabbar
MUMBAI: After Zero KMS, ZEEL’s digital platform, ZEE5 today launched another web series named Babbar Ka Tabbar.
This humorous family drama reflects the time that we live in and address the generation gap between today’s youths and parents in a quirky manner.
This 12 episodic series has been shot in Delhi and will be launching in two parts. Viewers can watch 2 episodes for free and then go premium to uncover the rest of the drama. Manu Rishi, Anshuman Jha, Ayesha Raza, Avneet Kaur and Bhavin Bhanushali are playing the main characters. A ‘trying too hard to be cool’ father, an over-protective mother, a socially-awkward son, an overconfident daughter and a good-for-nothing paying guest-cum-family therapist.
ZEE5 India Chief Marketing Officer Manish Aggarwal said, “After Life Sahi Hai 2, here is another mass entertainer from our OC stable. We are confident that the Babbars and Jamia will be loved as much as the rest of our characters. Since our launch, we have been registering viewers from across the country, which are seeking entertainment and are willing to pay for it. This is in keeping with the content strategy we have carefully chalked out for ZEE5, and viewers have much to look forward to in the coming months.”
Producer, Victor Mukherjee, is very excited about partnering with ZEE5 on a format that is very unique. “It has been an absolute pleasure working with such brilliant actors. We do hope the viewers enjoy watching it as much as we enjoyed making it”.
Also Read:
Diverse language content the pivot for ZEE5’s growth
ZEE5’s original web series, Zero KMS, gains traction
Zee5 launches 20 originals to drive up subscription
iWorld
Banijay Asia’s The 50 tops OTT charts with 8.1 million JioHotstar views
Reality competition becomes most watched show on JioHotstar in debut week.
MUMBAI: Fifty contestants walked into a palace, but millions of viewers showed up for the drama. Reality competition The 50, produced by Banijay Asia, has emerged as the most watched show on JioHotstar, clocking 8.1 million views in its debut week. The figure, reported by Ormax Media, places the show at the top of the OTT viewership charts and marks a strong opening for the digital reality format.
Adapted from a popular French format, The 50 brings together 50 personalities from television, digital platforms, music and reality shows inside a grand palace setting. Over the course of a 50 day competition, participants form alliances, compete in unpredictable tasks and navigate eliminations as the field steadily narrows.
Guiding the game is a mysterious figure known as The Lion, an unseen game master whose voice introduces twists, challenges and strategic turns throughout the show, adding an extra layer of suspense to the contest.
What distinguishes The 50 from typical reality competitions is its audience driven prize structure. Instead of the winner taking home the final reward, the prize is awarded to one of the winner’s registered followers through the show’s dedicated app. The mechanism effectively turns viewers into participants, allowing fans to have a direct stake in the outcome.
The contestant lineup features a mix of television actors, reality stars and digital creators, including Karan Patel, Urvashi Dholakia, Divya Agarwal, Mr Faisu and Dushyant Kukreja, each bringing their own fan following to the show.
With its blend of celebrity personalities, strategic gameplay and interactive viewer participation, The 50 has quickly carved out a strong foothold in India’s digital entertainment landscape. Its 8.1 million views in the opening week underline the growing appetite for large scale reality formats designed specifically for OTT audiences.
