iWorld
ZEE5 Global expands South Asian content offering in the USA with the addition of Cpics
Mumbai: ZEE5 Global, the world’s largest streaming platform for South Asian content, announced the addition of Cpics, a U.S.-based streaming platform specialising in South Asian film and television to its Aggregator platform ZEE5 Add-ons. With this association, Cpics joins ZEE5 Global as its seventh partner under their add-on offering in the US, providing consumers with an array of fresh content on the platform.
Launched in 2022, Cpics focuses on curating and developing content from leading independent South Asian creators. Based in the U.S., the platform boasts of a rich content library with almost 50% of titles available in English to ensure interest and adoption by a wider international audience. The platform offers a wide range of movies, web series, short films, select language content and even world cinema.
Prominent titles available on the platform include Pankaj Tripathi starrer ‘Kissebaaz’, Priyanshu Chatterjee starrer ‘Barun Rai and the House on the Cliff’ and romantic comedy ‘The Committed’.
Speaking about the partnership, ZEE5 Global chief business officer Archana Anand said, “Cpics adds into our library a pool of International South Asian content & World cinema that’s locally produced and relevant for the Global South Asian. Its availability in English also helps take South Asian content to a wider audience that appreciates stories irrespective of language. The addition of Cpics to ZEE5 Global Addons strengthens our content offering for the South Asian diaspora and further cement our position as the single point destination for South Asian content in the U.S.”
Cpics founder and CEO Kavi Raz said, “Fast Growing streaming platform Cpics is joining hands with global powerhouse ZEE5 Global to bring for you some amazing original programming as well as content acquired from filmmakers around the world. Cpics’ focus is on South Asian-themed original content created by the South Asian talent themselves. Our motto, ‘Telling your stories’ is strongly evident in the kind of original films, series, documentaries, reality shows, comedies, and dramas that we will be bringing to you. As a bundle offering with ZEE5 Global, it’s an amazing opportunity for the audience to have access to star-driven, strong story-focused content from both platforms.”
Cpics will be available on ZEE5 Global in the US market at $2.99.
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
