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Zee5 champions design innovation at Kyoorius Designyatra 2024
Mumbai: Zee5 returned as the title sponsor of Kyoorius Designyatra 2024, for the second consecutive year. The three-day event, held from 26 to 28 September in Goa, offered a prestigious global platform for design and creative professionals across industries to showcase their work, collaborate, and celebrate artistic innovation.
At Kyoorius Designyatra 2024, Zee5 organised an immersive experiential zone and workshop on design, UI/UX, product ideation, and creativity led by Vatsal Chaoji, at the event that attracted a large audience. Zee5’s Replay & Reimagine contest, featuring movies ‘Gyaarah Gyaarah’, ‘Sirf Ek Bandaa Kaafi Hai’ and ‘Gadar 2’, saw three young winners that showcased their immense creative prowess.
Esteemed names like Studio Lotus’ founding principal Ambrish Arora, Aaquib Wani Design founder & director Aaquib Wani, and Studio Eeksaurus’ director Suresh Eriyat also graced the event with their expertise and vision, with a total of 22 speakers; coveted legends from the international circuit.
Zee5 India CBO Manish Kalra said, “Designyatra stands as a premier platform, bringing together global representation across industries to celebrate and showcase design excellence. At Zee5, our commitment has always been to elevate the platform experience through various touchpoints, where design plays a crucial role in shaping our product offerings. We extend our gratitude to our partners for uniting the brightest minds in the creative industry, paving the way for a new era of design innovation.”
Kyoorius founder CEO Rajesh Kejriwal said, “Kyoorius Designyatra in 2024 transformed into an Academy of Play, bringing together an anti-disciplinary speaker roster to inspire the next generation of design in India. The Kyoorius Design Awards 2024 has seen an influx of entries and is a testament to the growth and power of design in India. This is made possible by Zee5’s continued commitment to find India’s design excellence a spot on the global stage and inculcating an immense culture of design within their own practice.”
Designyatra 2024 gathered global talent to explore the future of design. Zee5 partnered with the event to challenge designers to reimagine posters for iconic films like Gadar and Sirf Ek Bandaa Kaafi Hai. The focus was on reinterpretation, showcasing creativity through various mediums, including iPads and an iMac, in the Zee5 Hall of Fame. Winners received giveaways and special recognition.
Zee’s head of product development Vatsal Chaoji introduced a card-based game to enhance designers’ understanding of product ideation from the end-user perspective, boosting Zee5’s tech capabilities.
The event attracted students, industry veterans, and designers, promoting fresh narratives across graphic, interior, product, industrial, and furniture design.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
