iWorld
ZEE5 announces season third of ‘Tripling’
Mumbai: ZEE5 has announced the third instalment of Tripling, featuring Sumeet Vyas, Maanvi Gagroo, Amol Parashar, Kumud Mishra, Shernaz Patel and Kunaal Roy Kapur in significant roles.
Produced by Arunabh Kumar, the series is directed by Neeraj Udhwani; the story is by Arunabh Kumar and Sumeet Vyas; the screenplay is by Sumeet Vyas; and the dialogues are by Sumeet Vyas and Abbas Dalal.
The family friendliness and banter that made the earlier seasons of the programme so relevant and entertaining contributed to its initial success, and this season won’t be any different.
The third season of Tripling will span five episodes and capture the essence of the three siblings and their relationship as they set out on a new adventure this season with the help of their parents and separate partners.
Speaking on the announcement, ZEE5 India chief business officer Manish Kalra said, “Tripling is a popular series that has garnered a loyal following amongst the masses. We are excited to bring the third season on ZEE5 and are thankful to our partner, TVF, for enabling us to bring the fan-favourite to millions of homes this festive season, giving them a chance to enjoy their much-loved show with their family and friends. Staying true to our commitment to consumer-first, we will continue to invest in curating a diverse, relatable, and engaging portfolio on ZEE5.”
ZEE5 chief content officer of Hindi originals Nimisha Pandey added, “After the heart-warming response to Saas Bahu Achaar Pvt Ltd, we are very excited to partner again with Arunabh Kumar and the TVF team. Director Neeraj Udhwani has brought to life in the new season of Tripling, the trials and tribulations of the three adorable and quirky siblings with a fun twist. This season delves into a unique but relatable facet of evolving relationships in today’s context and is peppered with the quintessential TVF humour. I hope audiences will enjoy bingeing on this perfect family entertainer during the festivities.”
“While creating season three of Tripling, Sumeet and I wanted to get back to the original ethos of the show, which has always been about “Crisis mein family hi kaam aati hai,” but where the siblings face a major twist within the family itself. The season also includes a timely trek, replacing the trip with the usual dose of humour and relatable emotions,” said TVF founder Arunabh Kumar.
“The uniqueness of season three lies in its focus on the family. We all know and love Chandan, Chitvan, and Chanchal, but where do their quirks and eccentricities come from? Their parents, obviously, who are as crazy as them and make their own unusual choices, which the three siblings have to deal with. The fans are in for a treat as this season has got a bit of everything—the usual humour and lots of drama,” commented Neeraj Udhwani.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
