iWorld
ZEE5 adds Marathi original web series ‘Liftman’
MUMBAI: ZEE5 keeps expanding its regional content library with the launch of Liftman, a Marathi situational comedy web series. The newly launched web series of 10 episodes is running in a short duration of 8-10 minutes.
It features Bhalchandra (Bhau) Kadam of Chala Hawa Yeu Dya fame in the titular role. Along the line of the theme, it has been shot almost entirely in the lift. The series introduces a range of different personalities who encounter Bhau on their ‘journey’ up and down. Bhau Kadam is widely lauded for the comic roles played by him.
“The Marathi-speaking audience has an evolved sense of entertainment as may be evident from our rich heritage of theatre and cinema. With humour on the go, rich concept, relatable characters, and well-known artists from the space – Liftman has it all. Bhau Kadam in many ways is synonymous with comedy today in the Marathi industry, and I am glad that he chose to play the liftman in our short 8-10 minute snackable comedy web series,” ZEE5 India business head Manish Aggarwal said.
“The concept of Liftman is such a phenomenal one and I am thrilled about the new avenues of media such as ZEE5 that naturally render themselves to such innovative formats. This series marks my web debut in a titular role, and I couldn’t have chosen a better concept for the same. With smartphones becoming such a common feature, entertainment options with the audience is gradually changing. Today, literally everything is at one’s fingertips – and in such cases how can one be left behind?” Bhalchandra (Bhau) Kadam commented on the show launch.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
