GECs
Zee Zest, Nexa partner to launch new show Luxe Pins
Mumbai: Zee Zest, in collaboration with Nexa, has launched the first episode of its multi-part Nexa Journeys series, Luxe Pins. The first episode, hosted by actor Karan Tacker, aired on Zee Zest on 14 August.
Luxe Pins is an eight-episode series that aims to let the audience experience exclusivity through the host’s eyes.
From luxury hotels to handcrafted fragrances, treetop adventures to bespoke personal accessories, India offers unfathomable luxury experiences to a select few.
The host takes the audience on an unexplored journey of the finer things in Nexa XL6 as he travels through this world of splendour.
The launch of Nexa Journeys presents Luxe Pins also marks the beginning of a year-long collaboration between Maruti Suzuki India Ltd. and Zee Zest, that aims to bring forth a series of unique shows, centred around travel, luxury, road-tripping and much more, over the next year.
Zee Entertainment Enterprises chief cluster officer-west, north & premium channels, Amit Shah, said, “Zee Zest, being a leader in the lifestyle space since launch, has always endeavoured to offer high-quality content and ideas for advertisers to partner. Our association with Nexa is a clear win for both since Luxe Pins aligns with our content philosophy to unlimit life and its experiences and Nexa Journey’s objective to create premium travel experiences. We hope this breathtaking series will capture our viewers’ hearts by offering them an experience they can enjoy with the entire family.”
Maruti Suzuki India senior executive officer marketing and sales Shashank Srivastava said, “Nexa was born in 2015 when conventions were challenged, ‘premium’ was redefined, and car buying was transformed. Nexa introduced three experiential pillars which catered to the expectations of the discerning customers; Nexa music, Nexa lifestyle, and Nexa journeys.”
He further added, “Being a part of exclusive curated experiences that are unique, resonates with the concept of Nexa journeys. Nexa is pleased to showcase the gateway to providing exclusive, immersive, and indulgent experiences. So, while viewers see the Nexa cars in action as they traverse across the country, they also savour some truly unique and marvellous sights to behold on this journey.”
ZEE Entertainment Enterprises chief sales officer-FTA cluster and north branch head Ali Zaidi said, “At ZEE, we have been at the forefront of delivering personalised, holistic solutions to our partners through our diverse offerings. We are glad to further strengthen our partnership with Maruti Suzuki India Ltd. through Nexa Journeys on Zee Zest. Through this association, our aim is to weave Nexa’s objectives seamlessly into our programming, enabling them to target their audiences more effectively.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
