GECs
Zee World tops the GEC pay platform in Zambia
MUMBAI: Zee World, ZEEL’s English general entertainment channel is gaining steam in Africa, revealed the company.
At the Content Upfront in Lusaka on May 29, Zee World announced that it has captured the number one GEC position on Pay TV platform in Zambia.
“The growing success of Zee channels paves the way for further expansion in the continent,” said a buoyant Zee Africa, CEO, Harish Goyal
The Content Upfront was held at the Southern Sun Ridgeway Hotel. In the next quarter, Zee World is likely to host more editions of the Content Upfront in Botswana, Namibia, Ghana, Malawi and Zimbabwe.
Zee World, the first offering from ZEEL for mainstream viewers in Africa, was launched in 2015.
The other channels in the Zee Africa bouquet include Zee Bollymovies, Zee Bollynova, Zee TV and Zee Cinema.
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MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
