English Entertainment
Zee World launches three food shows for African audience
MUMBAI: Zee World, the first English General entertainment channel targeted specifically for African viewers from Zee Entertainment Enterprises Limited (Zeel), has introduced a new line up of cooking shows.
“Never before has there been more of a demand for food shows. We have chosen a great mix of relevant and relatable content for our African viewers. Each food show showcases a variety of dishes and cooking styles from the more advanced cook to someone just wanting to try a new snack or create fun food experiences for their kids,” said Zee TV South Africa CEO Harish Goyal.
The new food show line up kicks off on Zee World, DStv channel 166 in May with the award winning Khana Khazana, along with Snack Attack and Kiddies Treats.
Khana Khazana is a cooking show by renowned and award winning Chef Sanjeev Kapoor. On the other hand, Snack Attack is hosted by Chef Ranveer Brar, who brings interesting and innovative snack recipes that can easily be made at home. Chef Brar has been featured amongst the top 50 chefs in the Indian Culinary Forum book.
The third show – Kiddies Treats is a one of a kind cooking show created for young mothers in search for new and exciting recipes. Gurdeep Punj, a mother and television personality, bring innovative and creative recipes that are both delicious and visually pleasing to young ones.
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
