GECs
Zee TV’s Chandra says he has no political ambitions
Pradhan Mantri – a drama series on Indian politics – from the Zee TV stable has got a lot of media pundits confounded. They have been questioning Zee TV chairman Subhash Chandra’s motive behind backing a political drama which dares expose the machinations of hardcore politicians against a na?ve and honest prime minister appointee who dares to defy the corrupt political system.
Does he have a political agenda now that he has lost his media star status? Is he trying to bring about a revival of the Congress (I) by projecting a Rajiv Gandhi type innocent political novice as prime minister now that he has reportedly fallen out of favour with the BJP-led coalition government? Does he think of himself as a king maker?
Chandra has a repartee to all these. Says he: “The Zee Network has 14 channels. One of them is Zee TV, which is an entertainment channel. We cover other genres like information, news, edutainment, education and children’s programming. Please don’t read that we have lost out in the media stakes. We are the largest in viewership. We have 30 per cent of all cable and satellite eyeballs in India. By far, we are leaders in entertainment and we will remain so.”
On his political ambitions he says: “There is no need for me to take shelter behind a programme for furthering my political ambitions. I have no political agenda. It is just a show. When we were discussing a new show to get our audiences, this idea came to us. And the idea was to create a series that would cover what we would like our country to be, what is wrong about our nation, what brings about a feeling of helplessness in us. What is there that can take us forward to the kind of nation we wanted to be when we won our freedom more than 50 years ago. MJ Akbar tells (he co-ideates and co-writes the script) me you need 50 per cent MPs who are honest in Parliament who genuinely care about the nation to make a difference. I say you need just one. And that is what Pradhan Mantri is all about.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
