GECs
Zee TV to soon have entertainment channel sibling; Zee Next working title
MUMBAI: Star Plus has it, so too does Sony’s SET channel; and now Subhash Chandra’s Zee Entertainment Enterprises Ltd will soon have it as well – a flanking channel that is.
If all goes according to schedule, Zeel will be launching a sibling to its flagship channel Zee TV within the next three to five months. While the name of the channel is yet to be finalized as yet, reliable sources at Zeel say that it has been given a working title Zee Next.
Zee Next is envisioned as a metro-centric entertainment channel that will have content that in scope and feel will be quite similar to what was envisaged for Star Plus’ sibling Star One, when it first launched in late 2004, the sources say.
This news comes alongside the further closing of the channel share gap between Zee TV and Star Plus in the latest ratings issued by Tam Media. Tam is now beginning to deliver better numbers as function of new markets being added to the panel as well as expansion in peoplemeter numbers.
Overall, Star Plus’s gross rating points (GRPs) are down from 518 in December to 403 this week. Zee’s GRPs have also dropped from 240 in December to 217 in the current week.
There are those in the industry who question Zee’s move to launch another entertainment flanking channel, saying that it would only distract Zee TV from a focused assault on Star Plus. The logic of the new channel is reportedly that it will essentially be targeted as a channel that is focused more at marking its presence on addressable systems. That Zee owns both cable (WWIL) and DTH (Dish) platforms also means that packages can be created that will push the new channel to the maximum possible.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
