GECs
Zee TV to launch DTH-specific kids channel Space Toons
CANNES: Zee TV group outfit Padmalya Telefilms will be developing a kids channel as part its relationship with Italian firm Mondo TV. The channel called Space Toons it is slated to launch some time in August.
The channel has been designed as a formatted channel with different ‘planets’ representing various programming genres – Mercury for science, Mars for action etc. There will be a retail operation that extends the format brands into the Indian market. The announcement was made at MipTV in Cannes.
According to Mondo’s vice-president Ricky Corradi the company is seriously interested in the Indian market. Its agreement with the Zee TV group includes an investment of $14 million in India, the production of four animation series in five years. Among the series that it will produce include Sindbad, Fab Five (26×30), and Panchatantra. In return Padmalaya will distribute Mondo’s library in India in a deal reputed to be in excess of $five million.
The new channel will be put on the Zee TV group’s DishTV and Punit Goenka who heads the DTH platform says, “We are hungry for content and Mondo is one of the few companies in the world that has a library big enough to feed that hunger.”
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
