GECs
Zee TV looks at rehauling its content
MUMBAI: Get ready for a slew of new shows on Zee TV. Subhash Chandra’s flagship Hindi entertainment channel is all set to make some changes in its programming line up. And it is not just the prime time slot Zee is looking at buttressing .
While the channel has already launched Tumhari Disha to replace the non-starter Hum Sab Baraati in the evening slot, the channel is looking at building up the afternoon slot with Pancham.
In what looks like an attack of K serials, the channel is reportedly also set to debut new shows like Kareena Kareena, Kashish and Kabhie Haan Kabhi Naa within the next two months.
Pancham, the show that premieres on 30 August (Monday), is a tale of a young boy by the same name, who aims to set the world right, but he does not believe in preaching the right path to society. The show will air every Monday – Thursday at 1 pm.
Produced by Gulshan Sachdeva’s Film & Shots production house, the daily is directed by Sachin Dev. According to the story line, Pancham amalgamates the virtues of yesteryears with today’s way of living. The protagonist creates self-explanatory situations for the people to follow his verdict, without uttering a word. He is gifted with an art of solving problems in a unique way.
The protagonists role will be essayed by new comer Navnit Das, while Rohini Hattangady and Gufi Paintal play pivotal roles.
Says Zee TV head of programming Ashwini Yardi, “Pancham is a unique value driven show which offers a thoughtful message accompanied by complete entertainment to our audiences. With Pancham we will further strengthen our afternoon time slot. It is a story of a young selfless boy, of today’s generation, who is a born with talent to control our five senses, which are the beginning and end of all that exists in this universe. The preaching of Pancham will leave an eye opening impact on our viewers to learn more and realize more of these powers which are beyond imagination.”
With Pancham, the Zee Woman slot now also offers some food for soul as it deals with five elements, five senses, five virtues.
Although channel officials are tightlipped about Zee’s primetime fare, according to industry sources, the channel will be debuting three new shows – one from Nimbus Communications titled Kareena Kareena and another one from K Sera Sera Productions on new age relations called Kashish. But the one that is sure to raise a few eyebrows is a desi version of Sex And the City – Kabhie Haan Kabhi Naa produced by Rose Movies.
The show is reportedly replacing the waning Kittie Party in the 10:30 pm slot. An urban show based on daily interactions between men and the women, something the Zee English viewer has been used to so far. It will star Vishal Singh, Kushal Punjabi, Dimple, Nigar Khan, and Gautami Gadgil.
While K Sera Sera is going into production in a few days time, Nimbus has already started shooting.
All in all quite an interesting line up that Zee has in the kitty for its loyal viewers.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
