GECs
Zee TV finally hires broadcasting CEO
Zee Telefilms Ltd (ZTL) has hired another CEO, adding to the clutch of chiefs who run the company. This time it is advertising agency Rediffusion DY&R president Sandeep Goyal who is going to be at the helm of its broadcasting operations.
“We are happy that we have found in Sandeep the right mix of creativity and commercial acumen,” says Zee TV chairman Subhash Chandra. “Despite him being young – just 38 years- Sandeep will be able to build on the strengths of the Zee Network which he is inheriting. He will be able to build stronger bonds with stakeholders (media buyers, viewers and the society) by providing them the infotainment they are looking for. We welcome him on the team.”
Goyal has 15 years of advertising industry experience with agencies ranging from HTA, Trikaya Grey, Mudra, to Rediffusion Advertising. He will take up his posting from June 2001.
Will Goyal be able to work some magic into Zee especially at a time when it needs some of that badly? It’s a tricky question.
One will have to wait and watch how the other CEOs in the group react to the appointment and how much leeway Chandra gives Goyal. Chandra obviously is banking on his youth to bring in some refreshing changes. And since television is an untried and untested area for him, he well may.
With the announcement of Goyal’s appointment finally being made, rumour that HFCL Nine Broadcasting CEO Ravina Raj Kohli would join Zee TV can now be put to rest.
Sandeep Goyal Picture courtesy Business Standard
GECs
ZEEL overhauls sales structure to chase growth across TV and digital platforms
New structure sharpens digital push as viewing habits fragment fast
MUMBAI: Zee Entertainment Enterprises Ltd. is reshuffling its sales playbook as it looks to keep pace with a fast-changing media landscape, where audiences are scattered, screens are multiplying and advertisers are following the data.
According to media reports, the rejig is anchored in the company’s push to build a more integrated, data-led monetisation engine, one that can straddle both traditional television and fast-growing digital platforms with equal ease.
At the heart of the move is a reworked sales architecture designed to deliver cross-platform solutions. With connected TV gaining ground and digital consumption surging, ZEEL is aligning its teams to move quicker, think broader and sell smarter.
The restructuring is being led by chief operating officer, advertisement revenue, Sandeep Mehrotra, at a time when the company says it is seeing tremendous growth. The idea is simple: match the right talent to the right opportunity in a market that is anything but static.
As part of the overhaul, several long-serving executives have been elevated to chief sales officer roles across regions and content clusters. Sanjoy Chatterjee will head the east market, while Gunjarav Nayak takes charge of the west along with high-margin verticals such as hmg, brand works, intellectual properties and digital sales. Rajnish Gupta will oversee bengaluru and chennai markets alongside the kannada and tamil clusters.
In other key moves, Divjyot Dhanda will lead hyderabad and kochi markets and manage zee tv, zee keralam and the telugu cluster. Roshan Vasu Kotian will supervise a diverse portfolio including Zee Marathi, &tv, Zee Punjabi, Zee Anmol, Big Magic and Zee Biskope.
The company is also strengthening its bench, appointing national sales heads across retail, regional clusters, digital and brand solutions. Ankur Kapila’s appointment to lead digital sales signals a sharper push into a segment that continues to outpace traditional formats.
Behind the scenes, dedicated strategy and operations roles have been carved out for both linear and digital businesses. Nitin Shetty, Rajkiran Shrivastav and Priya Nambiar will take on key responsibilities to ensure the new structure runs with precision.
The broader aim is clear. ZEEL wants a bigger slice of advertising budgets that are steadily drifting towards digital and connected TV ecosystems. By integrating its offerings, the company hopes to deepen client relationships while unlocking new revenue streams.
The new structure takes effect immediately, with Mehrotra continuing to report to chief executive officer Punit Goenka and steer the company’s advertising revenue strategy. Senior executive Laxmi Shetty will support the transition, with her revised role expected to be announced soon.
In a market where content is everywhere but attention is scarce, ZEEL’s latest move is less about rearranging the org chart and more about staying in the game.
