GECs
Zee TV expands DTH offering with Snell & Wilcox standards converters
MUMBAI: Zee Telefilms Limited (Zee), is using advanced CVR 550 multiformat standards converters from Snell & Wilcox to expand its direct-to-home offering. Twelve new CVR 550 standards converters, part of the high-performance Kudos Plus line, allow Zee TV to convert television programming from any standard, including PAL, SECAM, and NTSC, for delivery to its viewing audience.
“As India’s pioneering general entertainment network, broadcasting in six languages nationally as well as supplying feeds to international audiences, we are providing our viewers with offerings in every genre — film, news, fiction, action, celebrity shows, comedies, game shows, and more,” said Zee TV Assistant VP Technical Ravi Puri. “To provide this range of programming, we require high-quality standards conversion.
The Snell & Wilcox Kudos Plus range provides this quality and enables us to expand our offerings to the direct-to-home market seamlessly while maintaining the programming quality on which we have built our reputation.”
“The tremendous reach of Zee TV and the diversity of its programming requires a high quality of standards conversion ” said Snell & Wilcox Limited VP of marketing Joe Zaller.“With a dozen CVR 550 systems in place, Zee TV is able to convert and distribute virtually any media asset without compromising quality, regardless of the standard in which that material was originated.”
The Kudos Plus CVR 550 is an advanced multiformat four-field, four-line aperture standards converter designed to delhver excellent results at an economical price point. Just 1 RU in size, the CVR 550 provides full bidirectional operation between composite PAL, NTSC, and SECAM standards, as well as 10-bit SDI signals, along with AES audio handling.
The compact converter’s performance, size, and price make it ideal for a wide range of applications including mobile applications, news, and transmission. Like all Snell & Wilcox conversion solutions, the CVR 550 is fully compatible with the RollCall monitoring system and IQ Modular infrastructure systems, which simplify management of processing and distribution across the Zee facility and television channels
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
