GECs
Zee TV delights SNEHA foundation’s women with a Christmas bash
Mumbai: Zee TV, over the past three decades, has been one of India’s leading Hindi general entertainment channels that continues to bring its viewers stories that touch upon subjects close to their hearts and introduce them to characters, they fall in love with! With Christmas around the corner and the spirit of loving, caring and giving in the air, the channel invited women from the SNEHA (Society for Nutrition, Education & Health Action) foundation on the sets of its two popular shows- ‘Kaise Mujhe Tum Mil Gaye’ and ‘Kumkum Bhagya’ on 21 and 22 December respectively, for an exclusive meet & greet with the stars and a Christmas celebration!
A festive Zee TV-branded bus picked up women supported by SNEHA foundation from their respective centers. They were invited to meet the stars of ‘Kaise Mujhe Tum Mil Gaye,’ Sriti Jha and Arjit Taneja, as well as Abrar Qazi and Rachi Sharma from ‘Kumkum Bhagya,’ alongside the entire cast. The actors turned santas as they came with a large bag of presents and warmly welcomed the special guests. Following introductions, Sriti and Rachi graciously led the ladies on tours of their respective sets, offering glimpses into their daily lives on set. The women were delighted with the experience, and the visit brought immense joy, turning it into a truly merry Christmas for them!
Sriti Jha said, “I am extremely happy that I got this opportunity thanks to Zee TV to celebrate Christmas with the working women of the SNEHA foundation. It was indeed an honor for me to meet them and get to know them. I just loved the smile they had on their face when they came to meet us. Christmas is a festival of spreading smiles and I am grateful for being a part of this.”
Arjit Taneja said, “I felt honored to have met these women from the SNEHA foundation and celebrated Christmas with them. They work very hard every day, and it was just a small initiative from Zee TV and our show’s team to make them feel special on this occasion. It was indeed a surreal experience for me.”
Abrar Qazi said, “Spreading love and cheer is what Christmas is all about. I am really delighted to be a part of the Kutumb and get involved in this celebration. I hope the women from the foundation loved the overall experience of visiting our sets and meeting us.”
Rachi Sharma said, “Christmas is a celebration of joy and enthusiasm, and I’m glad that our little effort of spreading cheer was met with so much love. The women from SNEHA foundation were really sweet and took a lot of interest in our daily lives on the sets. I am grateful to be a part of this celebration.”
SNEHA program officer Kunal Dambale said, “It was a great opportunity and new experience, meeting the television serial actors at Zee TV. They were curious to know about SNEHA and the work being done, so I shared about organisation with them. They appreciated the work done by SNEHA. I would like to thank Zee TV for this experience!
Stay Tuned to Zee TV and keep watching Kumkum Bhagya and Kaise Mujhe Tum Mil Gaye, every day at 9 and 10 pm respectively!
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
