GECs
Zee TV creates conversations around new show ‘Aggar Tum Na Hote’ on Instagram
Mumbai: Building on the launch of its new show “Aggar Tum Na Hote” on 9 November, Zee TV introduced a special social media campaign – the #AggarTumNaHote movement to give viewers a platform to acknowledge the contribution of that one special person who has been a Niyati in their life, standing by their side and egging them on through their toughest times.
The campaign is inspired by the show’s storyline and lead characters. Airing every Monday to Friday at 10:30 p.m, “Aggar Tum Na Hote” is the story of a mentally unstable, rich, young man, Abhimanyu Pandey (played by Himanshu Soni) whose only ray of hope is his nurse Niyati Mishra (played by Simaran Kaur) who refuses to give up on him even after the senior-most doctors have thrown up their hands.
The movement was well-received on social media as several actors of the television industry such as Anita Hassanandani, Karan Wahi, Deepika Singh, Ravi Dubey and Krystle D’Souza joined the conversation on Instagram to acknowledge the special Niyatis of their life. While some acknowledged their friends and family as their motivational force, others made use of the platform provided by the movement to thank their colleagues and doctors.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
